PLEASANTON, Calif.--(BUSINESS WIRE)--IronPlanet:
IronPlanet®, a leading online marketplace for selling and buying used equipment and other durable assets, today announced an exciting webinar on Wednesday, December 14, 2016 titled, “eBay to Excavators - Planning for Profit in the Digital Age.”
Join IronPlanet CMO and former eBay Marketing VP Matt Ackley, along with IronPlanet VP of Seller Marketing Michelle O’Brien, as they discuss evolving digital processes for marketing and selling in the fast-paced digital age.
Designed for sellers of used heavy equipment, machinery, trucks and other rolling stock, during this intriguing 45-minute webinar, you'll have the opportunity to:
|When:||Wednesday, December 14 at 10:00 a.m. PST / 1:00 p.m. EST|
Chief Marketing Officer & Senior Vice President Matt Ackley leads
IronPlanet's marketing and customer acquisition efforts across all
of its brands. Matt has extensive experience leading marketing and
product development for e-commerce brands such as eBay, Google,
Marin Software and FairMarket. He is an engineer by training and was
an early innovator in online marketplace technology.
At eBay, Matt was Vice President, Advertising and Marketing where he focused on revenue and demand generation, including strategic partnerships. In his prior role as Senior Director, Platform Solutions group, he was responsible for seller tools, eBay's Developers Program, and private marketplaces. After eBay, he was Managing Director, Media and Platform Market Development at Google. At FairMarket, which was acquired by eBay in 2003, he was instrumental in the growth of its private label marketplace platform. Early in his career, Matt was a consultant at Andersen Consulting (now Accenture).
IronPlanet is a leading online marketplace for selling and buying used equipment and other durable assets and an innovative participant in the multi-billion dollar used equipment market. Founded in 1999 to transform the global used equipment market, IronPlanet has built a database of more than 1.5 million registered users worldwide. IronPlanet connects buyers and sellers of used equipment with its exclusive IronClad Assurance® equipment condition certification and family of brands, including IronPlanet®, GovPlanet®, TruckPlanet®, Cat Auction Services, Kruse Energy & Equipment AuctioneersSM, allEquip® and Asset Appraisal ServicesSM. IronPlanet is backed by Accel Partners, Kleiner Perkins Caufield & Byers, Caterpillar and Volvo. For more information, visit www.ironplanet.com.