LEXINGTON, Mass.--(BUSINESS WIRE)--Ipswitch, the leader in easy to try, buy and use IT and network management software, today announced the appointment of Jeanne Hopkins to Executive Vice President and Chief Marketing Officer (CMO). In this role, she will lead worldwide corporate and product marketing including high-impact lead generation, data-driven customer acquisition and brand awareness for Ipswitch. Jeanne will report directly to Ipswitch CEO Joe Krivickas and join the company’s executive team.
Hopkins is a respected B2B marketer renowned for her ability to drive data-driven, high-velocity demand creation marketing programs for high-growth software companies. A highly visible industry thought leader, she is the author of “Go Mobile,” a #1 best-selling mobile marketing book, and was named one of the top “50 Most Influential Sales Lead Management Professionals” three years in a row by the Sales Lead Management Association (SLMA).
“Jeanne has served as CMO for some of the world’s most pioneering software companies, including those that fundamentally transformed their industries and inspired entire marketplaces like HubSpot and Continuum,” said Krivickas. “We have similar ambitions at Ipswitch and Jeanne’s leadership will help put the company and our customers in a better position to capitalize on that opportunity.”
Hopkins has a proven track record of building sustainable relationships that drive revenue via high-impact demand generation programs. Before joining Ipswitch, she was the Senior Vice President and CMO of Continuum Managed Services, the technology industry’s only channel-exclusive provider of fully integrated managed services solutions. During her tenure, she built a powerhouse metrics-based sales and marketing machine and significantly grew the existing customer base while maximizing new partner acquisition.
Previously, she was the Executive Vice President and CMO of SmartBear Software, the leader in software quality tools for teams. Prior to that, she was vice president of marketing at HubSpot, where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500 by generating over 50,000 net new leads each month for a team of 100+ inbound marketing specialists.
“I am excited to join Ipswitch at such an important time in its growth trajectory,” said Jeanne Hopkins. “IT and network management software has never been more important as IT teams navigate the increasingly complex cloud, mobile-first and BYOD landscape. I look forward to making a big impact on how we engage IT professionals and make their jobs easier and more fulfilling over time.”
Most recently, Jeanne Hopkins was named to CRN’s 2016 Women of the Channel and Power 100. She was also named one of the “20 Women to Watch in Sales Lead Management” for five consecutive years, most recently in 2016. She was named to the MSPmentor 250 list in 2014 and to the 10 MSP Industry Executives to Watch list in 2013.
Jeanne Hopkins was also the owner of MarketingSherpa, MarketingExperiments and InTouch. She is on the Advisory Boards of Bedrock Data and BrightInfo as well as Co-Chair of the MassTLC Sales and Marketing Cluster. Hopkins holds an MBA in International Marketing from Suffolk University’s Sawyer Business School and a BBA in Accounting and Finance from Western New England University. Outside of work, Jeanne has served as a board member at the StageWest Theater Company and the Children’s Theatre of Western Massachusetts.