DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "The European Air Traveler and Duty Free Spending Trends 2016-2017" report to their offering.
"The European Air Traveler and Duty Free Spending Trends 2016-2017" report examines travelers' opinion about the purpose of air travel, the current trends in spending patterns in duty free retail stores, and their retrospective effect on the marketing activities and business expansion plans adopted by retailers.
Furthermore, it analyzes preferred travel destinations, shopping frequency, purchasing patterns, and average expenditure. In addition, the report examines time spent, brand preferences, and key factors that motivate travelers to purchase at airport retail stores. Additionally, it provides information categorized by gender, age, and annual income.
Key Findings
The highest percentage of European travelers within the age group 18-24 years travel through air for leisure purposes
The majority of European travelers purchased food and beverages from airport retail stores for consumption at the airport, followed by alcoholic beverages
Hugo Boss and Chanel will be the most preferred clothing and footwear brands to be purchased from airport retail stores during 2017
The majority of European male travelers are on business trips, while female travelers are more likely to be on leisure trips
European travelers highlight luxury brands at discounted prices and competitive prices as key motivating factors to purchase at airport retail stores
Key Topics Covered:
1. Introduction
2. Highlights
3. Key findings
- Purpose of travel by air - business or leisure
- Profile of travelers - international travel
- Travelers' average time spent at airport retail outlets
- Travelers' product shopping trends and expenditure pattern on product categories
- Travelers' product shopping trends at airport retail stores
- Travelers' expenditure on product categories at airport retail stores
- Profile of travelers who shop for clothing and footwear from airport retail stores
- Profile of travelers who shop for accessories and luggage from airport retail stores
- Popular products likely to be purchased by European travelers at duty-free airport stores over the next year
- Travelers' key factors for demand growth in airport retail
4. Definitions
5. Methodology and sample size
6. Profile of travelers - overall
For more information about this report visit http://www.researchandmarkets.com/research/ckbgkr/the_european_air