Medical Science Liaisons in Oncology (2016): How Oncologists Engage with 20 Biopharmaceutical Manufacturer's MSLs - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "Medical Science Liaisons in Oncology (2016)" report to their offering.

Biopharmaceutical research companies efforts to bring new, more effective treatments to market represent the world's best hopes to provide oncologists with the drugs needed to give cancer patients longer, healthier lives and reduce the burden of the disease on society.

To garner awareness, interest, and trial for any of oncological medications in development in the highly competitive US cancer drug market, biopharmaceutical manufacturers must develop sales/ information strategies that best serve oncologists' needs. These strategies will certainly employ Medical Science Liaisons (MSLs) in addition to traditional sales representatives.

The Medical Science Liaison in Oncology offers insights into how oncologists engage with 20 biopharmaceutical manufacturer's MSLs. This report contains critical knowledge on how manufacturers can best engage oncologists in a drug's story.

Study Sponsors:

  • Understand how US oncologists want to be engaged
  • Learn which sales and marketing mix matches with what oncologists expect
  • Discover the traits of the best MSLs and which biopharmaceutical firms field MSLs exceed or fail to meet oncologists' expectations
  • Uncover what type of interactions oncologists view as appropriate and effective boundaries not to cross when engaging with an oncologist.
  • Pinpoint the information oncologists find most valuable and the best sales channels for delivering specific types of data/ information

Key Topics Covered:

1. Introduction

2. Methodology

3. Study Findings

4. Access To Oncologists

5. MSL Performance

6. The MSL Interaction Experience

7. Information Strategies

8. Study Data

Companies Mentioned

  • AbbVie
  • Amgen
  • Astellas
  • AstraZeneca
  • Bayer
  • Bristol-Myers Squibb
  • Celgene
  • Eisai
  • Eli Lilly
  • GSK
  • Incyte
  • Johnson & Johnson
  • Merck & Co.
  • Novartis
  • Otsuka
  • Pfizer
  • Pharmacyclics
  • Roche
  • Sanofi
  • Takeda

For more information about this report visit http://www.researchandmarkets.com/research/64dgql/medical_science

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Oncology

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Oncology