WEST DES MOINES, Iowa--(BUSINESS WIRE)--GRX Marketing, a leading provider of marketing services to independent pharmacy owners, is pleased to announce that Nicolle McClure has been promoted to President of GRX Marketing. McClure served as Vice-President for five years. McClure replaces Greg Johansen, who stepped down in October. Johansen continues to serve as President of GRX Holdings, LLC, GRX Marketing’s parent company.
McClure started GRX Marketing with a former colleague in 2010, and currently has 12 years of pharmacy marketing experience. GRX Marketing provides various marketing services including but not limited to strategic consulting, creative services, material development and execution, social media management, website development and management, and electronic communication development and execution. The company currently assists more than 85 independent pharmacy owners and pharmacy industry companies nationwide with their marketing services. Through the company’s comprehensive and individualized approach, clients have experienced up to a 14% new patient count increase. As President of GRX Marketing, McClure will be responsible for formulating additional partnerships and continuing to grow the company’s presence in the marketplace.
“Nicolle is one of the most experienced pharmacy marketing professionals in the country. She has proven that innovation along with effective planning and execution works. Since joining our company first to market our own pharmacies, and then branching out to create GRX Marketing, she has shown entrepreneurship to grow our business as well as our client’s businesses. In her role as president of GRX Marketing, Nicolle will continue leading her team to new heights. I am proud to have Nicolle occupy this important role,” stated Johansen.
McClure currently serves as an Advisory Board Member for American Pharmacy Purchasing Alliance (APPA) and is a Co-Host for the Pharmacy Podcast. She started with GRX Holdings, LLC, as the Director of Marketing in 2008. McClure received a Bachelor of Arts in Advertising with a minor in Marketing from Iowa State University in 2001.
GRX Marketing, part of GRX Holdings, LLC is located in West Des Moines, IA. The company is also the single overall owner of 20 independent pharmacy locations in the central Iowa area. For more information about GRX Marketing, visit www.pharmacymarketing.com.