India Diaper Market Outlook, 2022: Aggressive strategies adopted by Unicharm India to increase its market share had resulted in Kimberly-Clark's loss in last few years - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "India Diaper Market Outlook, 2022" report to their offering.

Diaper market in India is growing with more than 20% CAGR over last seven years

Diaper industry has mainly two segments, one is baby diaper segment and the other is adult diaper segment. Baby diapers are the most widely used products whereas adult diaper is still at a nascent stage in India. The baby diaper market is highly consolidated with majority of market being controlled by top three players.

P&G dominates the overall diaper industry, followed by Unicharm India and Kimberly-Clark. Aggressive strategies adopted by Unicharm India to increase its market share had resulted in Kimberly-Clark's loss in last few years. The company is now challenging the leadership position as P&G's lack of innovation and focus on higher margins is expected to decrease its market share in future. The market for baby diapers in rural India is registering much higher compounded annual growth rate than urban India. This is a clear indication that consumers are choosing to buy branded good quality diapers for their babies.

Baby diaper segment is broadly categorized into four types' viz. disposable diaper, modern cloth diaper, swim pants and training nappies. Disposable diapers constitute the largest market share and are seeing increasing investments by multinationals in the domestic market. In the last few years, modern cloth diapers have also become a fast moving trend for families looking for a natural modern way to diaper their babies. Swim pants and training pants have a marginal market share in India.

Key Segments:

- Baby Diaper

- Disposable Diaper Market

- Modern Cloth Diaper Market

- Swim Pants Market

- Training Pants Market

- Adult Diaper

Key Topics Covered:

1. Executive Summary

2. Global Diaper Market Outlook

3. India Diaper Market Outlook

4. India Economic Snapshot

5. Pricing Analysis

6. Pack-size Analysis

7. Channel Partner Analysis

8. Trade Dynamics

9. Market Trends & Developments

10. Competitive Landscape

11. Strategic Recommendations

Companies Mentioned

  • SCA Hygiene Products India Pvt. Ltd.
  • Johnson & Johnson Private Limited
  • Procter & Gamble Hygiene and Health Care Limited
  • Kimberly-Clark Lever Pvt. Ltd.
  • Unicharm India Private Limited
  • Nobel Hygiene Pvt. Ltd.
  • Godrej Consumer Products Ltd.
  • BellaPremier Happy HygieneCare Pvt. Ltd.
  • Wipro Enterprises (P) Limited
  • Patanjali Ayurved Limited

For more information about this report visit http://www.researchandmarkets.com/research/b6phz7/india_diaper

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Baby Care Products

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Baby Care Products