Diaper market in India is growing with more than 20% CAGR over last seven years
Diaper industry has mainly two segments, one is baby diaper segment and the other is adult diaper segment. Baby diapers are the most widely used products whereas adult diaper is still at a nascent stage in India. The baby diaper market is highly consolidated with majority of market being controlled by top three players.
P&G dominates the overall diaper industry, followed by Unicharm India and Kimberly-Clark. Aggressive strategies adopted by Unicharm India to increase its market share had resulted in Kimberly-Clark's loss in last few years. The company is now challenging the leadership position as P&G's lack of innovation and focus on higher margins is expected to decrease its market share in future. The market for baby diapers in rural India is registering much higher compounded annual growth rate than urban India. This is a clear indication that consumers are choosing to buy branded good quality diapers for their babies.
Baby diaper segment is broadly categorized into four types' viz. disposable diaper, modern cloth diaper, swim pants and training nappies. Disposable diapers constitute the largest market share and are seeing increasing investments by multinationals in the domestic market. In the last few years, modern cloth diapers have also become a fast moving trend for families looking for a natural modern way to diaper their babies. Swim pants and training pants have a marginal market share in India.
- Baby Diaper
- Disposable Diaper Market
- Modern Cloth Diaper Market
- Swim Pants Market
- Training Pants Market
- Adult Diaper
Key Topics Covered:
1. Executive Summary
2. Global Diaper Market Outlook
3. India Diaper Market Outlook
4. India Economic Snapshot
5. Pricing Analysis
6. Pack-size Analysis
7. Channel Partner Analysis
8. Trade Dynamics
9. Market Trends & Developments
10. Competitive Landscape
11. Strategic Recommendations
- SCA Hygiene Products India Pvt. Ltd.
- Johnson & Johnson Private Limited
- Procter & Gamble Hygiene and Health Care Limited
- Kimberly-Clark Lever Pvt. Ltd.
- Unicharm India Private Limited
- Nobel Hygiene Pvt. Ltd.
- Godrej Consumer Products Ltd.
- BellaPremier Happy HygieneCare Pvt. Ltd.
- Wipro Enterprises (P) Limited
- Patanjali Ayurved Limited
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