The research study covers the present scenario and growth prospects of the global MNS market for 2016-2020. To calculate the market size, the study considers the revenue generated from the sales of mass notification systems by manufacturers.
The global mass notification systems market is driven by the growing need for public safety, increase in BYOD adoption, organizational focus on business continuity, and demand for IP-based notification devices. MNS are used in industries like commercial; educational; oil, gas, utilities, and mining; and others including defense, where the demand is very high. Developing regions such as Latin America, Middle East, Africa, and APAC are investing in the development of MNS. There are many vendors in the market in North America that offer MNS at premium prices, which is boosting the growth of the global mass notification systems market.
The global MNS market is divided into four geographical segments:
- North America
In terms of revenue, North America accounted for close to 55% of the global mass notification systems market in 2015, followed by APAC with a share of 19%, Europe with 15%, and ROW with a share of over 11%.
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Technavio ICT analysts highlight the following three factors that are contributing to the growth of the global MNS market:
- Increase in BYOD adoption
- Organizational focus on business continuity strategies
- Demand for IP-based notification devices
Increase in BYOD adoption
The BYOD trend is taking the corporate world by storm. The percentage of employees availing BYOD worldwide increased from 20% in 2010 to over 50% in 2015. It not only provides employees with greater flexibility for work but also enables organizations to save on costs related to providing equipment/devices to employees. The emergence of smartphones, laptops, and tablets has contributed to this concept.
Sarah Haque, a lead product lifecycle management analyst at Technavio, says, “One of the other reasons for the increased adoption of BYOD policy is governments worldwide promoting higher usage of the internet. In 2015, the global population was more than 7 billion, of which 2.90 billion were active internet users. The reasons for the growth in internet penetration are technological advances and improvements in the internet speed.”
Organizational focus on business continuity strategies
A fire, tornado, or an earthquake can cause serious damage to organizations, apartments, offices, buildings, resulting in prolonged power outage, and in worst scenarios lead to a complete shutdown of an organization. Hence, business continuity has now become an integral part of the strategic operating plan of any organization.
“Through MNS, employees and organizations can be informed about these calamities via text, messages, voice message, or e-mails. The main objective of a business continuity strategy is to minimize financial loss. Therefore, organizations are increasingly adopting MNS,” adds Sarah.
Demand for IP-based notification devices
MNS have come from a very long way from blaring sirens and flashing lights. Third generation network-centric emergency notification systems are used currently to protect people and property. For instance, during an earthquake in California, the University of California used network-centric notification system to inform students and staff and provide related information about the incident.
Another example is Eaton's ALERiTY (introduced in 2013), which provides instant communication to everyone, anytime, anywhere. It is a one-click solution, which launches critical messages across in-building, wide-area, and distributed recipient segments. The advanced IP technology provides ease-of -use, reliability, and interoperability in emergency communications.
- Honeywell International
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