MINNEAPOLIS--(BUSINESS WIRE)--Love Your Melon, an apparel brand that makes a meaningful impact in the lives of children battling cancer, is excited to announce that its Cyber Monday sales have generated more than $414,095 in funds to fight pediatric cancer. With the help of Facebook and Shopify, Love Your Melon was able to leverage digitally-driven promotional and sales platforms that led to the most successful day in the company’s history. This $414,095 will be donated to Love Your Melon’s nonprofit partners to aid in finding a cure for cancer.
As a part of the company’s Cyber Monday preparation, Love Your Melon ran a total of 17 Facebook and Instagram advertising campaigns that resulted in a total of more than 350 individual advertisements. Total capital spent on Facebook and Instagram advertising for Cyber Monday 2016 totals around $180,000 with a $815,329 return on investment. Love Your Melon’s Cyber Monday advertising campaigns led to a click-through rate of 2.00% on all advertisements throughout the day.
"Our product release approach is unique. As such, we are forced to look at advertising from a different perspective. We analyzed our customer segments and utilized Facebook's audience creation tools to layer ads across multiple ad sets for each of our 10 product releases on Cyber Monday. On one of advertising’s most expensive days of the year, we were able to create a unique strategy with Facebook and Shopify as our partners. Our ability to increase product sales through advertising will impact thousands of children battling cancer in America," said Zachary Quinn, Love Your Melon CEO and Co-Founder of Love Your Melon.
With Shopify as a digital purchasing partner, Love Your Melon processed nearly 51,888 orders on Cyber Monday 2016 through the company’s website. On Friday, December 2, Love Your Melon will partner with Shopify’s newest online sales app, Frenzy, which helps consumers purchases items that are part of exclusive product releases. Love Your Melon is one of the first national consumer brands working with Shopify’s Frenzy app, which launched in time for this year’s Black Friday.
To join the Love Your Melon story, visit www.loveyourmelon.com.
ABOUT LOVE YOUR MELON
Love Your Melon is an apparel brand on a mission to instill hope and create smiles on the faces of children battling cancer. Zachary Quinn and Brian Keller founded the company on Oct. 22, 2012 while the two were sophomores in college. To date, over 85,000 hats have been donated and more than $1,200,000 million has been donated to fund cancer research initiatives as a part of Love Your Melon’s mission. For every sale on loveyourmelon.com, 50% of profit will be donated to Love Your Melon’s nonprofit partners in the fight against pediatric cancer. More information on Love Your Melon can be found at www.loveyourmelon.com. Follow Love Your Melon on Facebook, Instagram and Twitter.