CHARLOTTE, N.C.--(BUSINESS WIRE)--ViscoSoft, a manufacturer of sleep products, has revamped their website (viscosoft.com) to target the growing bed-in-a-box category. The new site seeks to offer quality, comfort and choice to consumers searching for a memory foam mattress, pillow or mattress protector online.
The products featured on the site are from the Muse collection, ViscoSoft’s latest line of high-performance sleep solutions. The site was designed to prompt first-time visitors to complete a Sleep Personality Quiz to determine which products from the line are best suited for them based on a series of questions related to their body type and sleep habits.
“With the unveiling of our new website, we’re inviting consumers to leave the ‘one-size- fits-all’ approach to sleep behind,” said Gabriel Dungan, president of ViscoSoft.
“The objective of our new site and sleep quiz is to guide online shoppers quickly and easily through the selection process for what has traditionally been a complicated, pressure-driven sales experience,” he said.
Whether taking the quiz solo or with a partner, the site will guide customers to the mattress comfort level (soft, medium or firm) and pillow height (extra low, low, medium or high) that is best. Once the questionnaire is complete, the website encourages customers to request an email with their product recommendations for future reference.
In addition to the Sleep Personality Quiz, the new site features live on-site chat support, an unboxing video that showcases the simple set up of the mattress, and a blog that will contain posts related to bedtime rituals, midnight snacks and other cheery sleep-related content.
To celebrate the website launch, customers who pre-order a Muse Mattress as part of their product recommendations will receive two free Muse Pillows ($240 value). Pre-orders will ship out on December 5, when the promotion ends. All mattress orders include a 120-night sleep trial and a 10-year limited warranty.
“By allowing customers to personalize their mattress and pillow set and offering one of the longest sleep trials in the industry, viscosoft.com provides a quality, customizable sleep solution at a reasonable price,” Dungan said.