Iconic Fashion Brand Natori Launches New Look and Online Store with BigCommerce

New website design and platform provides improved customer experience, along with marketing and merchandising capabilities

The new Natori.com gives customers access to a streamlined, fully-responsive site where they can shop from a diverse collection of lifestyle products. (Photo: Business Wire)

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AUSTIN, Texas--()--The Natori brand, synonymous with craftsmanship and an east-meets-west aesthetic, recently announced the relaunch of Natori.com. Customers can now experience and shop from a diverse collection of lifestyle products on a fully-responsive and completely redesigned website, powered by BigCommerce Enterprise. The website was designed in partnership with Groove, a full-service ecommerce agency and certified BigCommerce partner. Natori also partnered with SalesWarp for order management.

“Our website is a critical component of how our customers discover and experience the Natori family of brands and products,” said Kenneth Natori, president at Natori. “The team at Groove was crucial in helping us design an elevated user experience that will help us digitally connect with consumers. We are very proud to showcase the widest assortment of Natori designed product anywhere in the world.”

Natori selected BigCommerce Enterprise after conducting a thorough evaluation of competitive platforms, including Demandware, Magento and Shopify Plus. The company chose BigCommerce for its advanced merchandising capabilities, as well as its ease of use. Working with Groove, the new Natori.com also provides a streamlined navigation experience and superior filtering to help customers find relevant products faster across all devices.

“For a brand like Natori, site design and functionality carry equal weight. Our goal was to bring their brand to life by creating a shopping experience that effectively combines merchandising best practices with Natori’s unique story,” said Ethan Giffin, founder and CEO for Groove. “The new website immerses the shopper in an aesthetically indulgent experience while still allowing for natural discovery and faster browsing.”

For more information about Natori, visit: www.natori.com. To learn more about BigCommerce Enterprise, visit: www.bigcommerce.com/enterprise.

About BigCommerce

BigCommerce is the world’s leading cloud ecommerce platform for established and rapidly-growing businesses. Combining enterprise functionality, an open architecture and app ecosystem, and market-leading performance, BigCommerce enables businesses to scale to tens of millions in online sales at a fraction of the cost and complexity of on-premise software. BigCommerce customers include 50,000+ SMBs, 2,000+ mid-market businesses selling more than $1 million per year, 10 Fortune 1000 companies, 17 Internet Retailer 1000 businesses, and leading brands and retailers representing a wide range of B2C and B2B categories.

About the House of Natori:

The House of Natori was founded in 1977 and today is one of the fashion industry's most recognizable designer brands. Each of the Natori brand collections -- Josie Natori, Natori, N Natori and Josie by Natori -- is a reflection of the namesake designer's distinctive, East/West aesthetic, with products ranging from ready-to-wear, lingerie, sleepwear and hosiery, to home textiles and accessories, bath, and fragrance. Natori products are available in the world's leading retailers and specialty stores, including Neiman Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdale’s, and Dillard's, among many others. For more information on Natori please visit: www.natori.com.

About Groove

Founded in 2007, Groove is one of the nation’s premier creative marketing, web design, and development agencies. Headquartered in Baltimore, MD, Groove delivers digital solutions to businesses around the world, ranging from eCommerce, web design, inbound marketing, and branding. The growing company has been recognized nationally on the 2013 and 2014 Inc. Magazine “Inc. 5000” list, as an Agency Post “Agency 100,” and as a “Best Young Company to Work for” by turnstone. Groove was also named a 2014 “Best Place to Work” in Baltimore by the Baltimore Business Journal, taking first place in the small business category. To learn more about Groove, visit http://gotgroove.com.

Contacts

BigCommerce
John Yarbrough, 512-865-4639
john.yarbrough@bigcommerce.com

Release Summary

Fashion brand Natori announced the relaunch of Natori.com. The new site, powered by BigCommerce Enterprise and designed in partnership with Groove, gives customers a fully-responsive site experience.

Contacts

BigCommerce
John Yarbrough, 512-865-4639
john.yarbrough@bigcommerce.com