The research study covers the present scenario and growth prospects of the education projector market in the US for 2016-2020. The report lists digital light processing (DLP) and liquid crystal display (LCD) projectors as the two main product segments in the education projector market.
According to Jhansi Mary, a lead analyst at Technavio for education technology research, “The shift from traditional classroom structure to modes such as blended learning, web-based learning, and online learning has propelled the demand for education technology hardware products. Consequently, among other products, projectors are finding greater suitability in classroom instructions.”
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Technavio education analysts highlight the following four factors that are contributing to the growth of the education projector market in the US:
- Innovations to reduce total ownership cost
- Use of education projectors to enhance STEM education
- Growing demand for energy-efficient projectors
- Increasing demand for pico projectors
Innovations to reduce total ownership cost
An inherent challenge faced by the adopters of projectors is the frequency of lamp replacements. Vendors in the projection industry are working on modifying the lamp replacement cycle so that they can provide more long-lasting illumination solutions. Vendors are incorporating innovations in the form of 3LCD laser illumination, which ensure long-life illumination solutions to break the expensive lamp replacement cycle. This is resulting in significant cost savings for educational institutions. Less frequent lamp replacements imply less downtime in the classroom. Subsequently, that translates to savings in time and money for the institution.
The vendors are also introducing new products in their portfolios that offer features such as the low total cost of ownership, high-lumen video projection, and optimal color accuracy. As more vendors in the education projector market in the US come up with such product innovations, the market will gain traction and record sustained growth in the forecast period.
Use of education projectors to enhance STEM education
It is expected that the US will have a deficit of 3 million high-skilled workers by 2018, as per the National Math+ Science Initiative. To ensure that the skill gap is closed and the deficit is met, institutions are adopting new pedagogical methods with the help of innovative educational hardware and software to improve the quality of STEM education.
The Common Core State Standards (CCSS) play a huge role in reshaping education in the US. The standards call for a paradigm change in education from fact-based instruction to teaching that fosters critical thinking. Teachers are switching from traditional teaching methods to more innovative teaching techniques that ensure better student retention, interaction among students, and collaboration. This is enhanced by using hardware such as interactive projectors, which bring lessons to life. Ultrashort throw projectors offer teachers the ability to present interactive multimedia content from their mobile devices, laptops, USBs, and from the internal memories of the projector itself. “Vendors are coming up with new product innovations to ensure that the projectors are environment-friendly and have the capability to reduce power consumption by up to 40%, with an operating life of around 20,000 hours,” says Jhansi.
Growing demand for energy-efficient projectors
The customers in the US increasingly prefer products that consume less energy and are environment-friendly. Therefore, vendors are introducing energy-efficient and cost-effective projectors. Since the educational institutions require use of the projectors on a constant basis, vendors are introducing new product variants that are equipped with energy saving features.
For instance, BenQ has introduced an education projector that adjusts brightness as per the content displayed on the screen. There are some BenQ projectors that automatically turn off if they are kept running untouched for an extended period. BenQ introduced classroom projectors that have a BlueCore light source, which ensures minimal harm to eyes. These projectors also incorporate the SmartEco advanced technology that saves up to 90% in terms of power consumption. Also, Panasonic has introduced a wide range of projectors that use high-efficiency lamp designs.
Increasing demand for pico projectors
The pico projectors market in North America is gaining traction and is expected to grow at a CAGR of almost 38% during the forecast period due to their affordability. Unlike other education projectors, pico projectors mainly use LEDs as the light source which enables efficient light projection despite the compact size.
Vendors are also including innovations such as easy integration with mobile phones and handheld digital cameras to improve their functionality in the education segment. Product innovations are also focused on incorporating built-in Android operating systems, internal storage, and rechargeable battery with projector weight of less than 500 grams. The education and business segments together form around 30% of the pico projector market in North America.
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