IDC Releases Two MarketScape Reports Evaluating Leading Vendors for Enterprise MADP Alignment with B2C and B2E Mobile App Needs

FRAMINGHAM, Mass.--()--International Data Corporation (IDC) has published two 2016 IDC MarketScape reports evaluating the enterprise mobile app development platform (MADP) capabilities and strategies of the largest, enterprise-focused, integrated platform vendors. IDC MarketScape vendor analysis reports utilize a rigorous scoring methodology that produces a definitive assessment of each vendor's current market capabilities and strategies for competing in the future.

The IDC report, IDC MarketScape: Worldwide Enterprise Mobile Application Development Platform 2016 Vendor Assessment — B2CApps Alignment (IDC #US41915916), assessed and profiled ten vendors, naming IBM, Kony, Salesforce, and SAP as Leaders.

The IDC report, IDC MarketScape: Worldwide Enterprise Mobile Application Development Platform 2016 Vendor Assessment — B2E Apps Alignment (IDC #US41916016), assessed and profiled ten vendors, naming IBM, Kony, Oracle, Salesforce, and SAP as Leaders.

"While enterprise mobile app development platforms are used for both business-to-consumer (B2C) and business-to-employee (B2E) app development, this research reveals vendors whose capabilities and strategies are focused on what matters most to enterprises in each use case," said Denise Lund, research director, Enterprise Mobility research.

About IDC MarketScape
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

For more information about IDC MarketScapes, please contact Karen Moser at kmoser@idc.com.

About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of IDG, the world's leading technology media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC.

Contacts

IDC
Denise Lund
dlund@idc.com
or
Michael Shirer, 508-935-4200
press@idc.com

Release Summary

Two new 2016 IDC MarketScape reports evaluate the enterprise mobile app development platform (MADP) capabilities and strategies of the largest, enterprise-focused, integrated platform vendors.

Contacts

IDC
Denise Lund
dlund@idc.com
or
Michael Shirer, 508-935-4200
press@idc.com