DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Global Ready-to-Drinks Market Forecasted for 2015-2020" report to their offering.
Ready to drink (RTD) tea is an alternative for carbonated drink and is gaining popularity globally due to busy lifetsyle and rising preference for convenience beverages. They are sold in a packaged form which is ready to consume. It has a market of $22 billion globally and is growing at a faster rate due to its convenient usage.
The increasing demand from all age groups and rising income in developing countries are major drivers for growth of the segment. The growing health awareness is another major factor driving the market. The only constraint that needs to be addressed is the rising cost of raw material. The product offers specific condition offerings along with targetting the new consumers. Continuous innovations and targetting new consumer will help the manufacturers to gain profits out of this segment. The emerging smart advertising, strong positioning, marketing and rising fucntionalities such as black, oolong, green teas is another reason why this market is growing faster.
Asia-Pacific holds majority shares in the market which is followed by Europe. North America market is projected to increase due to its rising health awareness and busy lifestyle. And the growth is also observed due to the shift of consumers from the soft drinks and bottled water understanding the bad effects of the carbonated drinks.
Some of the key players dominating the global Ready to drink tea market are Asahi Group Holdings ltd, Pepper Snapple Group, Monster Beverage Co. and many more. The companies are using new marketing strategies and promoting the product in the market with the help of retailers by filling the shelfs of the stores.
2. KEY FINDINGS OF THE STUDY
3. MARKET OVERVIEW
4. MARKET DYNAMICS
5. MARKET SEGMENTATION
For more information about this report visit http://www.researchandmarkets.com/research/89fqtk/global