LONDON--(BUSINESS WIRE)--Technavio has announced the top five leading vendors in their recent sex toys market in APAC report. This research report also lists 25 other prominent vendors that are expected to impact the market during the forecast period.
Trade fairs in China, the largest country in terms of sex toys consumption conduct annual trade fairs for sex toys. For example, the Adult-Care Exhibition is held on a yearly basis in Shanghai; it provides an opportunity for vendors worldwide, including those from countries such as the US, South Korea, Hong Kong, and Sweden, to display their product portfolio along with new innovations related to adult toys. Vendors also provide educational benefits of using sex toys along with several AV models (porn stars) creating visibility and helping to reach out to more consumers.
Competitive vendor landscape
The market is highly fragmented with the presence of several vendors providing products in this category. The high growth rate and great market potential have been attracting many new entrants as well as investors over the past couple of years, and this trend is expected to continue over the forecast period. The competition between these vendors is fierce and has led to exponential product innovation over the recent years. Although the top vendors are spread throughout the globe, the highest number of new vendors in this product segment has been emerging from China.
“Market players compete in terms of price, quality, innovation, features, service, reputation, distribution, and promotion. Vendors in the market make their brands available on websites and outlet stores’ shelves. This also improves the market standards as poor-performing companies are forced to consolidate or exit. Players in the market usually design and prototype their products in the US and manufacture them in China,” says Amber Chourasia, a lead health and wellness analyst from Technavio.
Vendors are increasingly directing their marketing efforts toward creating category and brand awareness. Most players deal with one category and then expand and cater to a very specific target audience. Reaching out to consumers and making them comfortable with the idea of buying these products are the major challenges in the market.
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Top five sex toys market in APAC market vendors
It is one of the leading manufacturers of hand and arm protection solutions, clothing, and sexual wellness products. The company’s R&D is focused on the development of new business concepts and new products and the enhancement of existing products. The company launched more than 100 new products in the last three years. Ansell has manufacturing, packaging, and sales facilities in Malaysia, Portugal, Brazil, Thailand, India, South Korea, China, Vietnam, Lithuania, Sri Lanka, the US, and Mexico.
BMS Factory established its presence in the sex toys market with its range of offerings. The company produces a wide range of high-quality toys for the evolving adult novelty market.
BMS Factory has been associated with various leading brands over the past years. PowerBullet technology was incorporated into the Vanity by Jopen line of luxury vibrators in North America and Swan in Europe and Australia. BMS Factory has expanded its presence in the luxury toy market with the launch of LEAF brand in November 2011.
Church & Dwight
The company provides TROJAN Vibrations, a vibrating product line. Its product types include vibrations and lubricants. Trojan brand condoms are made from premium quality latex to help reduce the risk of pregnancy and sexually transmitted diseases. It offers more than 30 varieties of Trojan brand condoms, lubricants, and vibrators.
The company partnered with the Center for Sexual Health Promotion at Indiana University to conduct a national study on the use of vibrators among American adults and uses these findings for future product development.
Doc Johnson designs and manufactures hand-crafted products and adult pleasure products. The company has around 500 employees. Its products are exported to APAC countries, such as India, China, and Japan, directly or through other online e-commerce websites.
LELO provides intimate lifestyle products under the brand names LELO and PicoBong. Its product portfolio includes bedroom accessories, personal massagers known as pleasure objects, massage oils, and soy massage candles. It manufactures all its products in-house and sells to over 40 international markets including countries in APAC such as Singapore and Japan.
Browse Related Reports:
- Adult Vibrator Market in the US 2016-2020
- Global Sexual Wellness Market 2016-2020
- Sexual Wellness Market in the US 2016-2020
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Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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