DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Navigating an Era of Digital Transformation in Latin America" report to their offering.
This study is derived from a survey of IT decision makers around the world across multiple industries. It provides insightful information on what drives investment in IT solutions, the IT-related challenges that organizations face today, and most importantly, plans for IT budgets.
Technologies covered include Enterprise Mobility Management, Social Media Management & Marketing Tools, eCommerce/mCommerce, Unified Communications & Collaboration, Infrastructure and Data Centers, Big Data and Analytics, Digital Marketing, Customer Experience Management, Cybersecurity, Internet of Things (M2M), ERP/Supply Chain Management/HR Management.
There is section on Internet of Things that explores drivers, challenges, and different phases of implementation. End user companies will be able to benchmark themselves with regard to IT investments while IT companies will learn how to gain a competitive advantage over the next few years.
Excerpts from the study:
- While reducing operation costs is the major driver for IT Solutions today, there will be a major shift in investment drivers in 2018 when Latin American organizations will focus on expansion to new markets/regions and gaining a competitive advantage
- Dealing with security threats still tops the list of challenges for IT Companies in Latin America. Ensuring network stability/reliability and aligning IT with business strategies appeared as major concerns as well
- eCommerce/mCommerce, social media management and marketing tools, and digital marketing are among the top technologies that impact revenues in Latin America
- Improving the ability to boost customer service/marketing and collect customer usage data are major drivers for IoT Solutions in Latin America
- While it is true that cloud solutions are still perceived as a tool that helps to store large amounts of data, this perception is about to change as more Latin American companies consider cloud as a way to access advanced features/capabilities and greater flexibility at times of rapid growth or downsizing
- About half of the smartphones used for work are employee-owned Latin America. More than 50% of respondents plan to increase BYOD in their organizations over the next two years
- Early adopters of IT showed strong revenue growth by a high margin when compared to the early and late majority
Key Topics Covered:
1. Research Objectives and Methods
2. Executive Summary
3. How Latin America is Using IT in an Era of Digital Transformation
4. Opportunities for the Internet of Things
5. Trends in Cloud
6. Trends in Mobile & Wireless
7. Perception of Organizations' Success
8. Budget Allocation
For more information about this report visit http://www.researchandmarkets.com/research/qkrq28/navigating_an_era