LONDON--(BUSINESS WIRE)--Technavio’s latest report on the global natural colorant and flavor market provides an analysis on the most important trends expected to impact the market outlook from 2016-2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
Swapnil Tejveer Sharma, a lead analyst from Technavio, specializing in research on bio-chemicals and bio-materials sector, says, “Consumer preference for natural food products generates the demand for natural colorant and flavor. Stringent regulations and guidelines discourage the use of artificial food ingredients in food processing, which further supports the growth of the global natural colorant and flavor market.”
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The top three emerging trends driving the global natural colorant and flavor market according to Technavio chemicals and materials research analysts are:
- Increasing number of color shades and flavors
- Growth of packaged food and beverage industry
- Increase in the launch of several new food and beverage products
Increasing number of color shades and flavors
Many products in the natural ingredients segment including natural colorants and flavors are providing the market with a range of variety of colors and flavors for food products. The market offers a wide range of colors for food products such as yellow, blue, pink, red, brown, gray, and black. Among these shades of pink, blue, and red are in high demand.
The increasing number of color shades for food products provides more options to food manufacturing companies. Increasing flavor products with different tastes are also helping the growth of the food and beverage market.
Growth of packaged food and beverage industry
The market for packaged food and beverage products is growing due to the change in lifestyle of consumers. An increase in disposable income of consumers is also contributing to the increasing demand for packaged food products. The shift of packaged food products from synthetic ingredients to natural ingredients has further resulted in market growth.
“Consumers prefer packaged food products due to hygiene and food safety issue. Natural colorants and flavors are an essential part of the food industry. Therefore, growth in the packaged food and beverage industry will directly support the growth of global natural colorant and flavor market,” says Swapnil.
Increase in the launch of several new food and beverage products
The market is packed with numerous food products. The increasing demand for natural food products has led manufacturers to use natural colorants and flavors in their products. Many food manufacturing companies are using only natural ingredients in their new food products.
Increasing applications in food products, like non-alcoholic beverages, savory snacks, confectionaries, baked goods, dairy products, and meat products, are creating the demand for natural colorants and flavors. Food manufacturing companies prefer natural colorants and flavors for their existing and new product ranges. For instance, many traditional food products are being commercialized and sold as packaged foods. The demand for food and beverage products will directly influence the need for natural colorants and flavors.
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