CHICAGO--(BUSINESS WIRE)--Campus eBookstore, a joint venture of the Independent College Bookstore Association and the Canadian Campus Retail Associates, today announced results from the fall back-to-school rush, its most successful sales period to date.
Over 105,000 digital learning resources from the world’s largest educational publishers were successfully distributed with full copyright compliance to students across North America. This represents an increase of 72% over the same time period in 2015. Campus eBookstore’s support of wide-ranging digital rights management requirements and both conventional or agency pricing models enabled significant digital success for members of the platform.
Bookstores and publishers utilizing Campus eBookstore are also reporting extremely high sell-through to enrollment. Growing acceptance of digital course materials is being driven not only by the rich learning environment that they offer, but also by prices that compare favorably to traditional print texts. Campus eBookstore’s standalone access code products unbundle more expensive alternatives. This helps students purchase highly effective digital course materials at the lowest possible cost.
“Access code sales have nearly doubled since Iowa State implemented Campus eBookstore two years ago, offering students multiple purchase options and allowing the store to manage inventory control locally so a code is never out of stock,” says John Wierson, Course Materials Buyer, Iowa State University. “Campus eBookstore also has a great back end customer service feature that is very user friendly. I encourage schools not using Campus eBookstore to learn how they can help you improve sales and gain back digital market share.”
In addition, over 800 public domain, faculty authored, and Open Educational Resources (OER) materials were distributed by Campus eBookstore to students at no cost during the 2016 fall rush, saving them tens of thousands of dollars and helping Campus eBookstore fulfill its mission to improve the affordability of course materials.
While Campus eBookstore distributes digital course materials both in-store and online, sales data indicates that over 90% of Campus eBookstore sales occurred in-store, supporting recent news indicating a resurgence of brick-and-mortar retail.
"Digital sales exploded when Campus eBookstore was introduced in the fall, 2016 semester at the SDSU Bookstore,” says Todd Summer, Director of Campus Stores and SDSU Licensing, San Diego State University. “More than a 150% increase in content sold electronically, improving cash flow and the overall financial performance of the store. Campus eBookstore will be a critical component to our ongoing success in the future."
Since 2012, bookstore and publisher sales on Campus eBookstore have nearly doubled every year. The over 400,000 units sold through Campus eBookstore for independent college stores has helped them meet the challenges of a rapidly changing course materials market. Campus eBookstore expects to build on this fall’s success with more college store installations and continuing sales growth.
About Campus EBookstore
Campus eBookstore is owned and operated by the ICBA (Independent College Bookstore Association) and the CCRA (Canadian Campus Retail Associates) and their partners. It has also been endorsed by IndiCo, a subsidiary of the National Association of College Stores’. Campus eBookstore acts as a digital content delivery platform which establishes conventions around digital course material delivery for publishers and booksellers in Canada and the US.