FREMONT, Calif.--(BUSINESS WIRE)--Perfect365®, the free, virtual try-on makeup and beauty app loved by celebrities and more than 80 million users that is leading the digital beauty evolution, today announced the results from a survey conducted by Poshly and in collaboration with the Bay Area Beauty Association. According to the survey of 175 women between the ages of 18-35, 78% would be more inclined to purchase makeup from a brand if they could see what it looks likes virtually on their face before purchasing it. These results and several others were released today in the form of an infographic and full report.
“Trust is a major factor for Millennials and who they trust is dramatically shifting from previous generations. According to our research, 65% trust the makeup recommendation of a makeup artist or beauty influencer on Instagram or YouTube over a salesperson in the store, even if they've worked with them before. Re-establishing this trust will be key for in-store salespeople. Bridging the digital divide, and connecting with customers on digital platforms will be an important step,” said Vickie Wei, Director of Corporate Communications for Perfect365.
Now coined as the “Digital Beauty Evolution,” Perfect365 is leading the way in enabling beauty brands to connect with 80 million users worldwide, mostly made up of Millennials. For the beauty industry, Millennials are an ideal consumer. Over exposure of celebrities through media, reality TV and social media has dissolved inherent barriers and opened up full access to everything “the good life” has to offer. Millennials need for instant-access and desire for experimentation and engagement with beauty products on their smartphones has come full circle. In addition, advancements in face recognition technologies are allowing precise placement of lipsticks, eye shadows, eye liner, brows, eyelashes, blush and hairstyles on a digital platform a reality, and beauty brands are taking notice.
“For beauty brands, digital beauty is the next major wave that will create a dramatic shift in the beauty industry and how consumers interface with their products. Many brands are still trying to navigate how to embrace and adjust to this new generation of beauty buyers. For beauty brands who are wanting to test the waters of the virtual world, digital makeup applications like Perfect365, present a unique opportunity to connect with millions of consumers. In addition to offering a virtual ‘try-on’ experience, making this type of technology very disruptive but best of all, accessible to the valuable consumers,” said Sinead Norenius-Raniere, Board Member, of the Bay Area Beauty Association.
For more details and to download the full report and infographic, please visit: https://explorer.perfect365.com/how-millennial-buy-makeup-report/
Perfect365 uses advanced Face Detection technology that allows for the most accurate virtual makeup placement possible, both on photos and in live video. As a result, any makeup design looks realistic because the app knows exactly where eye shadow should be applied, how to contour the cheekbones, where to place eyeliner, and now even where to apply lashes.
The app has become the makeup and entertainment industries’ fully customizable digital platform, allowing users to try on looks from GSN’s hit TV show Skin Wars, Universal’s The Huntsman: Winter’s War, and Sony’s Pixels. Users also benefit from the app’s “try before you buy and apply” digital makeup looks from top brands including celebrity makeup artist Susan Thompson’s eponymous label, Michelle Phan’s beauty box ipsy, and the fast growing indie label Nudestix.
As a part of its commitment to building a leading beauty platform for consumers and businesses, Perfect365 seeks to actively engage in partnerships with beauty brands, retailers and artists. For more information about product partnership opportunities, please contact bd@perfect365.com. For more information about makeup artist and indie brand partnership opportunities, please contact beautysquad-artists@perfect365.com.
For more information on Perfect365, high-res images, and screenshots, please visit http://www.perfect365.com/press/. The app is available for iOS (iPhone, iPad), Android (phone and tablet) and Windows 8 devices. Follow @Perfect365 on Twitter, @Perfect365_official on Instagram and at www.facebook.com/Perfect365 on Facebook.
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