Know Your Water Website Educates Users on Contaminants That May Be in Water Supplies Across Country

First of its kind site uses public water data so consumers can check contaminants that may be in their local water supply

MARLBOROUGH, Mass.--()--PUR, a Helen of Troy Limited (NASDAQ, NM: HELE) company, distributors of faucet filters certified to reduce over 70 contaminants, including 99 percent of lead—more than any other brand1—announced the launch of KnowYourWater.com, a free online resource where Americans can learn about their local water quality simply by entering their home address. Using EPA-mandated testing data, PUR’s Know Your Water website is the first interactive water quality user experience that lets U.S. consumers know what potential contaminants may find their way into the water supply as it travels to their home.

After entering an address, users are given an overview of their local water. An animated water droplet that represents the source of where their drinking water comes from takes users on its personal journey from source, to treatment facility, through miles of pipe to their tap. All throughout the video game-like experience users can click on dynamic visuals to learn about potential contaminants that can seep into the water droplet as it travels to their home. Simple solutions are then given to reduce many contaminants to ensure cleaner drinking water comes out of their tap.

As America’s infrastructure ages, concerns about water contamination grow. According to the Water Quality Association, when water leaves a municipal treatment facility it meets all the guidelines of the EPA’s Safe Drinking Water Act. However, as that water makes its way through aging pipes to your home, the potential for contaminants to make their way into that water after treatment is very real. For example, it has been reported that nearly half of U.S. homes (almost 75 million) were constructed before 1980; these homes are most likely to contain at least some lead plumbing.2

“The recent lead contamination crisis in Flint, Michigan was an eye-opening experience and reinforced our goal to educate consumers and empower them to find out about what’s in their water,” says Deb Mudway, Marketing Vice President, Helen of Troy Home, owners of PUR. “Our Know Your Water website will let anyone, from any state gain a greater understanding of the kinds of contaminants that can potentially be in their own local water supply.”

There are approximately 155,000 public water systems in the US. By leveraging data within EPA-mandated water quality reports in a way that no one else has ever done before, PUR uses this personalized experience to visualize and break down for people – in simple steps – what may be in their drinking water. By simply typing in their home address, visitors can follow their water from its source, to its treatment facility, to their home, all the while learning about the potential contaminants that can be picked up on its way. This provides consumers with an easy-to-use solution for understanding the data within their municipal water quality reports.

To check out the water quality of your neighborhood visit http://www.knowyourwater.com.

PUR Water Filtration is part of the Helen of Troy family of companies.

About PUR

Marketed by the Health and Home division of Helen of Troy Limited (NASDAQ, NM: HELE), PUR® is a leading brand in the at-home water filtration category for faucet water filters, water pitchers and dispensers, replacement filters, and refrigerator filters. MAXION® Filter Technology is PUR’s commitment to superior filtration performance and innovation, by using activated carbon and ion exchange to reduce more contaminants than any other brand. Certified by NSF International and the Water Quality Association for their contamination reduction, PUR’s filtration systems were the first to claim reduction of trace levels of pharmaceuticals identified in U.S. tap water. PUR’s water faucet filters are certified to reduce over 70 contaminants including 99% of lead, 96% of mercury and 92% of certain pesticides while their water filter pitchers and dispensers are certified to reduce 96% of mercury and 95% of certain industrial pollutants.

For more information about PUR water filtration or PUR’s MAXION® Filter Technology, visit PUR.com or Facebook.com/PUR. To learn about the water quality where you live visit KnowYourWater.com.

About Helen of Troy Limited:

Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO®, OXO Tot®, Hydro Flask®, Vicks®, Braun®, Honeywell®, PUR®, Febreze®; Revlon®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Dr. Sinatra®, Dr. David Williams, and Dr. Whitaker®. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors. For more information about Helen of Troy Limited, please visit www.hotus.com.

For more information about Helen of Troy, please visit www.hotus.com.

1 As of 10/11/16 NSF Certification comparison valid for faucet mount and pour-through filters
2 Nichols, M. & Young, A. (2016, March 11.) Beyond Flint: Excessive lead levels found in almost 2,000 water systems across all 50 states. Retrieved from http://www.usatoday.com/story/news/2016/03/11/nearly-2000-water-systems-fail-lead-tests/81220466/

Contacts

Blue Chip Marketing Worldwide
Amy Ferraro, 847-418-8085
aferraro@bluechipww.com

Contacts

Blue Chip Marketing Worldwide
Amy Ferraro, 847-418-8085
aferraro@bluechipww.com