LONDON--(BUSINESS WIRE)--Technavio’s latest report on the global consumer endpoint security market provides an analysis on the most important trends expected to impact the market outlook from 2016-2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
Ishmeet Kaur, a lead analyst from Technavio, specializing in research on IT security sector, says, “The global consumer endpoint security market will post a significant growth rate during the forecast period. One of the major reasons for this is the increased complexity of cyber-attacks. The frequency and complexity of these attacks are increasing, leading to increased awareness for the need of endpoint security among individual consumers.”
Several internet service providers are shifting toward distributed architecture to prevent data thefts, which is driving the market for endpoint security solutions. Most of the cyber-attacks on endpoint systems originate from web interactions and peer-to-peer usage. As these threats target specific systems, the process of threat detection and elimination at the network level becomes difficult. Many end-users are, thus, adopting endpoint security systems to help detect such threats. The increased need for compliance in the financial and government organizations is further compelling the users to adopt endpoint security solutions.
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The top three emerging trends driving the global consumer endpoint security market according to Technavio ICT research analysts are:
- Increasing demand for integrated endpoint security suites
- Increasing number of M&A
- Growing adoption of SaaS-based security solutions
Increasing demand for integrated endpoint security suites
One of the major trends observed in the market is the increasing demand for integrated endpoint security suites. End-users prefer vendors that provide integrated and converged security suites since the adoption of different security suites may lead to integration issues. Solutions with better integration have a high adoption rate as the increased complexity of the network infrastructure has made integration an important buying criterion. All the major endpoint security vendors have thus started providing security suites with features such as data backup, encryption, firewall, intrusion prevention systems, and intrusion detection systems.
Increasing number of M&A
The market is highly fragmented with the presence of numerous small vendors mostly operating in the niche markets, which increases the scope for mergers and acquisitions. The niche vendors have superior technology. Thus, acquisition becomes the most favored way for large vendors to enter the market. Several large vendors such as Symantec, McAfee, and Trend Micro have acquired several small companies between 2010-2015, which is expected to continue during the forecast period. Further, with increased competition to provide integrated solutions, vendors with a weak market presence are expected to acquire more companies.
Growing adoption of SaaS-based security solutions
Another major trend observed in the market is the increased adoption of SaaS-based security solutions. SaaS-based security solutions are less expensive than the traditional full license security solutions. This is because these security solutions follow the pay-per-use model. Further, the SaaS-based security solutions provide several other advantages such as ease of installation and upgrading.
“As the adoption of SaaS-based security solutions is witnessing significant growth, all the major vendors such as McAfee and Symantec are providing these security solutions. The adoption of SaaS-based security solutions can be measured from the fact that the global SaaS-based consumer endpoint security market is expected to witness the high growth of above 20%,” asserts Ishmeet.
The key vendors are as follows:
- RSA Security
- Trend Micro
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