BOSTON--(BUSINESS WIRE)--CHMWarnick (CHMW), the leading hotel asset management and owner advisory services company, today appointed Maxine Taylor senior vice president of asset management. In her new role, Taylor will oversee asset management operations from the company’s new San Francisco office, which brings CHMW’s total to eight offices across the country. Additionally, she will grow the company’s asset management capabilities for a client portfolio of first-class, full-service convention, airport and luxury hotels, creating a stronger presence and expanding services to clients with a growing number of investments in Hawaii and the western region of the U.S. With the company’s recent West Coast expansion, CHMW’s hotel asset management portfolio now includes more than 60 hotels comprising approximately 25,000 rooms totaling $15 billion in assets.
“Our continued West Coast expansion, coupled with strong investor interest in the Hawaii market this year, keeps us on track for one of the most productive years in our entire history,” said Chad Crandell, managing director and CEO of CHMW. “Having previously worked with us in the past, Maxine has an intimate understanding of how we do business, and her industry leadership, long-time advocacy of hotel owner rights and local market expertise will allow her to hit the ground running.”
With more than 25 years of hospitality experience, Taylor has worked with some of the most respected industry names and holds high honors and recognition in significant hospitality circles. Most recently, Taylor served as Hospitality Asset Management Association (HAMA) international chair, was named their vice president for 2017 and remains an active speaker at top industry events. Prior to rejoining CHMW, Taylor held the positions of executive vice president of asset management at Chartres Lodging Group and vice president of asset management at Capital Hotel Management. She also worked with Horwath Landauer Hospitality Consulting, as well as with The Ritz-Carlton hotels in Florida and Georgia and was a professor of hospitality management at Edison Community College. Other industry affiliations include the Starwood Owners Advisory Council, the Association of Sheraton Franchisees of North America (ASFONA) and the Consumer Innovation Forum (CIF). Taylor received her master’s in Hospitality Management from Florida International University in Miami and is a Certified Hotel Administrator (CHA). Prestigious honors include the 2014 “Women of Influence” award from Real Estate Forum and the 2011 recognition by the San Francisco Business Times as one of East Bay’s “Most Influential Women.” Additionally, Taylor is founding chair of Chartres Lodging Group’s philanthropic organization, “No Reservations Giving,” a program created to help nonprofits that provide food, shelter and education to the needy.
“CHMW’s reputation as the global leaders in hotel asset management and ownership advisory services gives me an advantage to advance my proficiencies in a time of unparalleled company growth,” said Taylor. “Backed by CHMW’s bench depth of hospitality professionals and unrivaled advisory services, I’m glad to be back and look forward to applying my skill set to enhance the hotels’ value, optimizing financial return for the company’s growing base of client investments.”
CHMWarnick (“CHMW”) is the leading provider of hotel asset management and ownership advisory services in the US, delivering material positive impact on asset value and returns for lodging real estate owners and investors. The company currently advises a client portfolio of more than 60 hotels with 25,000 rooms, collectively valued at $15 billion. In addition to operational hotels, CHMW actively is representing clients on $2 billion in hotel development projects in major markets across the US. CHMW’s experience has included advisory on more than 400 hotels, including major and secondary markets in North America and the Caribbean. It has served as a trusted advisor to a wide-range of U.S. and internationally-based ownership groups, including sovereign wealth funds, private equity, public agencies, pension funds, lending institutions, Fortune 100 companies and insurance companies. While CHMW has worked with many hotels, it is uniquely qualified in its experience with urban luxury and boutique properties, convention center headquarters hotels, destination resorts and select-service portfolios.
CHMW offers an experienced team of hospitality professionals, with a broad range of expertise in areas such as hotel consulting, planning and development, contract negotiation, operations, new hotel openings, strategic planning, sales and marketing, revenue management, accounting and finance, food and beverage, loan/agreement compliance, capital planning and physical asset oversight, risk management and investment counseling. CHMW’s diverse background, and deep experience (a third of its team has 30+ years hospitality experience) affords an unparalleled level of resources, providing clients with the most comprehensive hotel advisory services available in the industry today.
CHMW’s services include hotel asset management and advisory services related to hotel/portfolio acquisition, planning and development, strategic positioning and re-development, public-sector hotel planning, operations assessment, ownership-level accounting, capital planning and renovation oversight and disposition services.