LONDON--(BUSINESS WIRE)--Technavio’s latest report on the global kickboxing equipment market provides an analysis on the most important trends expected to impact the market outlook from 2016-2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
Arushi Thakur, an industry expert at Technavio, specializing in research on outdoor gear sector, says, “Kickboxing is gaining rapid popularity in the US, Thailand, and the Netherlands. The growing popularity of professional leagues like the GLORY World Series is one of the primary drivers for the growth of the market. Another driving factor for the market is the increasing popularity of cardio kickboxing, which is making its way as a fitness program in many health and fitness clubs across the globe.”
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The top three emerging trends driving the global kickboxing equipment market according to Technavio research analysts are:
- Growing participation from women
- Innovations in headgear
- Tracking technology
Growing participation from women
Cardio kickboxing is registering more participation from women than men. More than 75% of the total number of participants in cardio kickboxing are women, which accounts for a total number of 17.5 million. This number is far more than the total number of regular kickboxers (3 million) who participate in combat kickboxing. The primary reason behind increasing women participation rates is that cardio kickboxing is more popular as a fitness program rather than a combat sport. Also, it is a non-contact form of kickboxing.
With the trend of more women joining kickboxing, many sports organizers have started expanding the weight classes for women kickboxing. For instance, in May 2016, GLORY announced the launch of the women's super-bantamweight division in the Grand Prix tournament in Ontario, Canada. The addition of new weight categories will expand the participation rates from women in professional tournaments.
Innovations in headgear
Headgear is one of the most important protective gear in the kickboxing equipment market. The headgear that is currently available in the market does not provide complete protection against head injuries like concussions. Therefore, most innovations in the coming years are likely to be focused around protective headgear. “Fatal injuries incurred by players during kickboxing matches are also spurring the need for innovative headgear that can provide complete protection,” says Arushi.
A number of vendors have already started introducing innovative products under the protective headgear segment. For instance, in 2014, Adidas launched its lightweight molded headgear Adizero, which weighs approximately 10 ounces. The vents along the top and sides of the headgear provide ventilation.
Tracking technology is an emerging trend in the field of kickboxing. This technology is used to track and enhance players' performance by identifying the areas of improvement. Tracking technology provides real-time training stats such as power, speed, number of punches thrown, and punch type. For instance, Hykso is planning to launch a tracking device by the end of 2016, which can be inserted in the gloves or hand wraps. The device will track the speed and frequency of punches, which can be analyzed for improving the performance of players. This device can be used for all combat sports such as kickboxing, boxing, and MMA.
In 2014, Elliott Fight Dynamics also launched a wearable fitness sensor technology, which sends instant data like speed, force, and number of punches thrown to a connected smartphone, tablet, or computer. Such statistical data like punch calculations and type recognition, force, and count calculations help players track and measure their training routine.
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