DeBoer will lead strategic planning for clients involved in the health care industry and implement marketing programs that target patients, physicians and specialized workers. Her focus will include initiatives in branding, communications, community outreach, patient satisfaction and clinical trials. She will also be supporting SCORR’s Healthy Community initiative that provides organizations with proven branding packages to market the benefits of their healthy community status.
Prior to joining SCORR, DeBoer was vice president of business development at V12 Group and KBM Group. Previously, she held positions as manager of strategic alliances and senior sales director at Experian. She was also a senior client executive at KnowledgeBase Marketing. In addition to her Bachelor of Science in marketing and management, DeBoer holds a teaching certification in business, marketing and information education.
“In 2016, SCORR rebranded as The Health Science Experts to feature our expertise, speak to our proficiency in this market and focus on partnering with organizations involved in global research, development and commercialization of biopharmaceutical and device products, as well as the delivery of health care products and services,” said Cinda Orr, president and CEO.
“We are delighted to have Kelly on our team and will utilize her background to further expand our services into key health care markets,” Orr said. “She has built her career identifying and building productive long-term relationships in emerging markets, and her experience will benefit clients in the development and integration of their marketing programs.”
To learn more about SCORR, visit scorrmarketing.com.
About SCORR Marketing
SCORR Marketing is the leading marketing and communications firm in the health sciences industry. We partner with organizations involved in global research, development and commercialization of biopharmaceutical and device products and the delivery of health care products and services. At SCORR, we achieve results for our clients by applying our proven, disciplined approach to synthesize market intelligence, strategy and creativity. We have locations across North America and Europe. For more information, visit www.scorrmarketing.com.