NEW YORK--(BUSINESS WIRE)--Digital solutions company, CPXi, today announced Tiffany Coletti Kaiser as the company’s new Executive Vice President of Marketing. In this role, Coletti Kaiser will be responsible for expanding the company’s global branding initiatives and managing overall Marketing Communication strategies and campaigns. She will also serve as a member of the company’s Executive Committee and Operating Committee.
An ad agency veteran, Coletti Kaiser joins the organization following key posts at Translation, Eleven Inc., and McCann Worldgroup, where she was responsible for spearheading campaigns, across channels, for brands like Google, Microsoft, Anheuser-Busch, and Visa. Her esteemed tenure on the agency side earned her the distinction of being named to the AdAge ‘Women to Watch’ list in 2012. Her focus in recent years has been on operational design, meeting strategic needs of global clients, including cross-channel divisional structures, holding-company level optimization and business development systems.
Through this shift in focus, Coletti Kaiser was drawn to CPXi saying, “I saw a tremendous opportunity to build upon the solid foundation the company has established, given its rich sixteen-year track record in the ad tech industry. Creating a cohesive sales and marketing strategy around our unique set of solutions, and helping to deliver against an aggressive product roadmap, is a great fit for me at this stage of my career.”
“As a media company, it was time for us to adjust for the future of the industry and the opportunities ahead,” said Mike Seiman, CEO of CPXi. “Tiffany brings a fresh perspective to our corporate structure, roadmap and client orientation. I’m confident that her leadership will yield tremendous results for the future of our organization and our client-partners.”
CPXi is a digital media solutions company aimed at driving efficiencies and effectiveness in the tech-enabled marketing space. With 15 years of experience marrying technology and managed solutions, CPXi offerings include media executions, programmatic integrations and cutting edge content and engagement strategies.