TORONTO--(BUSINESS WIRE)--Softchoice, a leading North American provider of IT solutions and managed services, is pleased to announce Jeff Knowlton as the company’s new Vice-President of Territory Sales. Jeff assumes his duties starting today.
As Vice-President of Territory Sales, Jeff is responsible for strategy development and execution of Softchoice’s fastest growing business division. Softchoice’s Territory Sales Division focuses primarily on new customer acquisition in the North American SMB market and operates out of the company’s US and Canadian call centers. They are key to delivering an outstanding first impression for new Softchoice customers.
“Jeff believes in a ‘customer first’ philosophy and delivering an exceptional customer experience, which fits in right at home here at Softchoice,” said David MacDonald, Softchoice’s President and CEO. “I am particularly excited about his deep focus on employee development, and his proven track record of putting his people first and helping to accelerate their careers.”
Jeff comes to Softchoice from Dell, where he spent the last 12 years in increasingly senior marketing and sales roles both in Canada and globally – managing the channel network across the United Kingdom and a team that stretched from Ireland to India. Most recently, he served as Dell Canada’s National Sales Director, and General Manager of their SMB/Mid‐Market segment, where he was responsible for an inside sales division of 220 sales professionals and 15 direct managers. Jeff has a Bachelor of Commerce Co‐op from Dalhousie University, Nova Scotia, and earned an MBA at University of Dublin, Trinity College.
“On behalf of the executive team, our employees, and our partner community, I want to welcome Jeff to Softchoice!” MacDonald said. “I know his sales experience and passion for people development will lead our rapidly-growing Territory Sales Division to new heights.”
About Softchoice
As a leading North American provider of IT solutions and managed services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice's holistic approach to technology includes solution design, implementation, asset management, cloud and managed services, as well as access to one of the most comprehensive and cost-effective technology distribution networks in North America. With over 1,300 employees, Softchoice manages the technology needs of thousands of corporate and public sector organizations across the United States and Canada.