BOSTON--(BUSINESS WIRE)--IdentityForce, Inc., a pioneer of identity protection solutions and services, has appointed Donna Parent as Senior Vice President of Marketing. With more than 15 years of business-to-business (B2B) technology marketing experience, Parent will lead the organization’s strategic and integrated marketing initiatives in order to heighten IdentityForce’s brand throughout consumer and business markets. Today’s announcement follows the recent recognition of IdentityForce earning the 2016 JAVELIN Strategy Identity Protection Leader award and being named as the winning premium product in the identity protection category.
“As we expand our senior leadership team, we’ve been highly thorough in our pursuit to find a multi-dimensional marketing executive who is extremely passionate and fits within our company’s culture,” said Steven Bearak, CEO of IdentityForce. “Donna Parent not only has the prolific expertise and successful track record we were looking for, but she is a hands-on visionary who has the unique ability to execute and yield tangible results. She is known for engaging in the most modern and creative inbound and outbound marketing strategies, with the right mix of traditional tactics. Our team is excited to welcome Donna to the IdentityForce family.”
Prior to joining IdentityForce, Parent served for nine years as the Vice President of Marketing at Aternity, Inc., a leading provider of End User Experience (EUE) and application performance monitoring solutions. Under Parent’s leadership, Aternity was recognized repeatedly by leading analyst firm, Gartner, for innovation in the EUE space, while also securing business with household brands throughout every industry, leading to the company’s recent acquisition by Riverbed Technology. Parent also led Marketing Communications at SteamBase Systems (now part of TIBCO Software), where her work was instrumental in solidifying StreamBase’s position as the market leader of high-performance Complex Event Processing (CEP) solutions.
“I am elated to join this entrepreneurial and leading-edge marketing organization for a company that is doing an outstanding job of protecting the identity of people throughout the U.S.,” said Donna Parent. “Identity theft and fraud is a rapidly growing crime that is further enabled by an increasingly digitalized world. It can devastate individuals, families, and employees – and IdentityForce is the company committed to protecting what matters most. I am excited to collaborate with the IdentityForce team to strengthen and increase marketing strategies that fuel sales as the company continues to grow and expand.”
About IdentityForce
For nearly 40 years, IdentityForce, Inc.
has provided best-in-class, highly scalable, premium identity theft,
privacy, and credit protection solutions to consumers, businesses, and
government agencies. A pioneer of identity protection, IdentityForce’s
innovation and customer-centric approach has made the company a trusted
partner for both organizations and individuals. IdentityForce also
provides custom-tailored programs to organizations enabling them to
build closer relationships and additional revenue streams. In 2015, the
U.S. government awarded IdentityForce elite Tier-One status as an
approved provider of identity protection services for data breaches
affecting over 21.5 million people. IdentityForce is the only identity
protection provider awarded the Parent Tested Parent Approved Seal.
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©2016 IdentityForce, Inc. All other trademarks or trade names are properties of their respective owners. All rights reserved.
