MUNICH--(BUSINESS WIRE)--64 percent of British people like the idea of artificial intelligence in future electronic devices. However, consumers feel it is important for smart assistants to know their limits: 71 percent want intelligent household robots, smart cars and medical electronics to help people—but they don't want them to make our own thoughts superfluous. That is the result of the electronica trend index 2020 survey. A total of 7,000 consumers in seven countries around the world—including 1,000 representatives of the British population—were surveyed on behalf of the international trade fair electronica.
When asked about autonomous cars, the fact that consumers want smart electronics to help them, but not lose control completely, was very clear. One out of two British consumers (53 percent) said that they had reservations about letting a future smart car take control and drive them to their destination autonomously. But if an intelligent automobile monitors traffic like a driving instructor and only intervenes when the driver makes a mistake behind the wheel - that is completely different. Approximately 75 percent of British people were positive about that type of assisted driving.
When asked about electronic healthcare, or e-health, the survey's results painted a similar picture. One in four British people want electronic safety technology to make living at home safer for older people. That includes things like connected emergency alert systems, fall detectors in floors and intelligent mattresses.
"The trend index shows that to ensure the international market success of electronic devices, manufacturers must focus on technical sophistication, but they must also take regional preferences into account”, says Falk Senger, the Managing Director at Messe Munich who is responsible for the international trade fair electronica. “In China for example, 82 percent of consumers said that they wanted cool designed electronic devices. By comparison, that figure is 70 percent in the United States, 65 percent in Germany and 49 percent in Japan."
About electronica
electronica is the worlds leading International Trade Fair for Electronic Components, Systems and Applications. A total of 73,189 visitors and 2,725 exhibitors participated in electronica in 2014. electronica has been held in Munich every two years since 1964. The next exhibition takes place from November 8–11, 2016. www.electronica.de
