BEIJING--(BUSINESS WIRE)--BON Cloud, China’s premier video story producer, investigated the world of corporate social responsibility in China at late September 2016’s Beijing Fashion Week event, held in China’s capital city.
The Beijing Fashion Week catwalk brought to the attention of world media unique stories, such as China’s Paclantic fashion manufacturer, that coordinated with Chinese autism charities to incorporate fascinating paintwork into a range of fashion accessories. Via Paclantic’s CSR initiative, Kang Rui, an autistic teenager, communicates his message through his artwork, giving him and his peers a chance to demonstrate their talents to the world.
The untold story of Snow Lotus, a seasoned China brand and producer of high quality cashmere clothing since 1965. 2016 sees them as a world leading cashmere label. As Snow Lotus’ latest designs hit the catwalk, Chen Xiaoqing, General Manager of Snow Lotus, reminisces about her days in 1983 as an apprentice in the company’s dyeing laboratory. Working her way up the ladder to become the factory’s general manager, Chen ensures the high product quality, while ensuring materials are procured from environmentally-friendly sources, and sustainable manufacturing processes are followed.
While most people are mesmerized by the glitz and glam of the catwalk, Chen gives back to the community, hiring locally to keep unemployment figures down. Chen possesses the true spirit of the craftsman, advocating it every day in the Snow-Lotus factory.
BON Cloud works closely with organisations across China to produce short videos that tell the unique stories of businesses who appreciate their responsibilities towards the community.
Compelling and motivating stories, such as Beijing Fashion Week’s extraordinary desire to highlight the benefits of corporate initiatives and events on the community, is part of a new and exciting China story, still very much untold.
BON Cloud’s global co-production platform allows media professionals to collaborate and produce high quality video content which is then utilised by the world’s top media.
The platform’s wide range of content is story-focused, diverse, high-quality, and broadcast-ready. The international team driving BON Cloud is at the disposal of media organizations across Europe, syndicating fresh, compelling video stories to broadcasters seeking a China segment.
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