Mixpanel Gains Momentum With Almost 20,000 Customers and 500,000 Apps and Projects Under Management

Mixpanel Adds New President and New Chief Marketing Officer, and Appoints Max Levchin to Board of Directors

SAN FRANCISCO--()--Mixpanel, the leading provider of analytics for mobile and web, today announced new company milestones and the strategic expansion of its senior leadership team as it prepares for its next phase of growth. Joining the company are Stu Aaron, President and Chief Operating Officer and Shawn Hansen, Chief Marketing Officer, along with industry luminary Max Levchin as member of the Board of Directors.

Company Momentum

Mixpanel continues to expand its leadership position in the rapidly growing analytics marketplace with 500,000 mobile apps, websites, and projects now under management. In the past quarter, the company’s customer base has grown to roughly 20,000, and for the first time, enterprises account for approximately 50 percent of revenue.

Marquee recent enterprise customers include Amazon, Capital One, DocuSign, Expedia, IBM, Intuit, Salesforce, Samsung, Uber, US Bank, and VMWare. Mixpanel has received glowing reviews from some of these industry giants, including:

  • Emmett Shear, CEO of Amazon subsidiary Twitch, has said that Mixpanel gives his team “the ability to select subsets of events, and then divide them out by country or game or whether the users are logged in: it’s simply incredible.”
  • Intuit subsidiary Mint.com tracks custom A/B Testing within Mixpanel and discovered that cutting a fee by 50% would result in a marked increase in payers, payments, retention, and overall revenue – even with the fee cut.
  • Frank Stanton, VP of User Experience at US Bank subsidiary Elavon, has described “with Mixpanel, we’re able to see that we’re on the right track to building products our customers love.”

Leadership Appointments

To help accelerate Mixpanel’s growth, the senior leadership team has expanded to include two new executives, selected for their track records of success in the enterprise technology sector. Additionally, Max Levchin, CEO of Affirm and Co-founder of Paypal, has accepted a position on Mixpanel’s board of directors.

“Our ability to attract strategic leaders with this wealth of experience reflects our market leadership position,” said Suhail Doshi, co-founder and CEO of Mixpanel. “As our products have achieved at-scale performance and reliability, we are investing in sales and marketing to accelerate the next phase of our expansion in the enterprise marketplace.”

Stu Aaron, President and Chief Operating Officer
Stu brings more than two decades of tech-sector leadership to the Mixpanel team, having played principal roles in multiple highly successful startup ventures across diverse industries. Stu previously served as Chief Commercial Officer and Chief Strategy Officer at Blue Jeans Network, where he helped grow the business from zero to a leadership position in the video collaboration market. Before that, Stu held a similar role at cleantech stalwart Bloom Energy, which he launched to tremendous fanfare in 2010 on CBS’s 60 Minutes. Stu has also led several other technology start-ups to successful IPO and M&A exits. As President and COO, Stu will have responsibility for all customer facing organizations, including sales, marketing, customer success, customer support, and business operations.

“I am excited to be joining a strong leadership team and to help shape the future of Mixpanel,” said Stu Aaron. “Mixpanel invented event and user behavior tracking, which has now become the industry standard. With a strong global presence, tremendous customer base, and best in class technology, Mixpanel has an amazing foundation to build upon. We have now outgrown the label of buzzy startup, and I am excited to help lead the company through its next phase of growth.”

Shawn Hansen, Chief Marketing Officer
Shawn also brings more than twenty years of experience to Mixpanel, having held leadership roles in top technology companies including Microsoft and Cisco. Most recently, he served as Chief Marketing Officer at Spireon, Inc., where he helped establish the company as the market leader in IoT connected vehicles and grew its subscriber base to 3.5 million. Previously, he was responsible for Microsoft’s popular SQL Data Warehouse cloud service and Microsoft Analytics Platform System. At Mixpanel, Shawn leads the marketing organization, as well as sales enablement and sales development.

Max Levchin, CEO of Affirm and Mixpanel Board Member
Max is the cofounder and CEO of Affirm, a financial services technology company, and cofounder and Chairman of Glow, a women’s reproductive and sexual health company. Both companies were created and launched from his San Francisco based innovation and investment lab, HVF (Hard, Valuable, Fun). Max was one of the original cofounders of PayPal where he served as the CTO until its acquisition by Ebay in 2002. In 2004, he founded Slide, a personal media-sharing service for social networking sites such as MySpace and Facebook which he sold to Google in August 2010. Also in 2004, he helped start Yelp, where he was the first investor in and Chairman of the Board from 2004 until 2015. He has served on several boards such as Yahoo!, Yelp, Evernote and currently serves on the Consumer Advisory Board of the U.S. Consumer Financial Protection Bureau. Max is a serial entrepreneur, computer scientist, philanthropist and active investor in more than 100 startups.

“I’ve seen many startups transition into successful businesses,” said Max Levchin, CEO of Affirm, Co-founder of Paypal and Mixpanel Board Member. “Mixpanel pioneered the first analytics push from page views to events, and I am excited to join its board as it leads the next major leap forward.”

To learn more about Mixpanel’s momentum news, please read the company blog here: Blog.Mixpanel.com

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About Mixpanel

Mixpanel is the most advanced analytics company for mobile and web. Mixpanel has 500,000 mobile apps, projects and websites under management from almost 20,000 customers worldwide, including US Bank, Amazon, Uber, Expedia, DocuSign, and Healthcare.gov. The company’s mission is to help the world learn from its data. For more information about Mixpanel, visit: https://mixpanel.com


Andrea Raines, 202-251-7412

Release Summary

Data analytics leader, Mixpanel, gains momentum with almost 20,000 customers and 500,000 apps and projects under management. Mixpanel also adds new President, CMO and Member of the Board of Directors.


Andrea Raines, 202-251-7412