AGOURA HILLS, Calif.--(BUSINESS WIRE)--As the National Wildlife Federation (NWF) kicks off a 50-mile trek to retrace mountain lion P-22’s footsteps from the Santa Monica Mountains to Griffith Park, the presenting sponsor Annenberg Foundation announced a $1 million challenge in support of the proposed wildlife crossing at Liberty Canyon Road in Agoura Hills. This grant initiates a powerful impetus for private foundations, philanthropists and institutions to join this unprecedented effort. The Annenberg Foundation will match contributions from private foundations dollar for dollar up to $1 million.
“Many of us think of wildlife as something that exists at zoos and national parks, far removed from our day-to-day lives. But urban wildlife is all around us, even in Los Angeles, and we don’t do enough to protect the animals and ensure that they not only survive, but also breed and thrive,” said Wallis Annenberg, Chairman, President and CEO of the Annenberg Foundation. “That’s why I’m so glad that we’re able to provide this new challenge grant, to help build a critically needed wildlife crossing in Agoura Hills. It is currently designed to be the largest of its kind in North America, and potentially the world, for conservation and wildlife protection efforts. In rising to this challenge, we can safeguard and sustain the life that’s all around us for centuries to come.”
“This challenge grant reiterates the Annenberg Foundation’s renowned leadership and visionary commitment to ensuring that people and wildlife living in greater Los Angeles can continue to flourish for generations,” said Federation’s CEO & President Collin O’Mara.
The proposed construction of the wildlife crossing will span 10 lanes of U.S. Route 101 in Agoura Hills. When completed, this structure is likely to be the first in a highly urbanized setting and a model for future urban conservation efforts. Contributions to the effort will provide funding for the crossing, as well as education and community programs that teach citizens how they can help connect green spaces and wildlife habitats by linking their own backyards, schoolyards, civic parks and corporate campuses.
This is the first leadership level commitment received by a private foundation in support of the #SaveLACougars campaign which focuses on raising public awareness and securing funding for the much needed wildlife crossing. NWF and its partners have enjoyed strong grassroots support, receiving more than 1,500 smaller donations from other private sources to date.
About the National Wildlife Federation
One of the oldest and largest conservation groups in the country, the National Wildlife Federation with its over six million supporters nationwide is a strong voice for wildlife, dedicated to protecting wildlife and habitat, as well as inspiring young people today to become conservation-minded adults. Visit www.nwf.org for more information.
About the Annenberg Foundation
The Annenberg Foundation is a family foundation that provides funding and support to nonprofit organizations in the United States and globally. Since 1989, it has generously funded programs in education and youth development; arts, culture and humanities; civic and community life; health and human services; and animal services and the environment. In addition, the Foundation and its Board of Directors are directly involved in the community with innovative projects that further its mission of advancing a better tomorrow through visionary leadership today. Among them are Annenberg Alchemy, Annenberg Learner, Annenberg Space for Photography, Explore, GRoW and the Metabolic Studio. The Foundation encourages the development of effective ways to communicate by sharing ideas and knowledge.