NEW YORK--(BUSINESS WIRE)--graze, the multichannel retailer of healthy snacks, announces its launch into over 3,500 retail stores - representing the largest drug and grocery multi-national retailers operating in the U.S.
The retail launch comes on the back of graze’s hugely successful entry into the United States via their online subscription model in December 2013. This generated a $34m run rate in its first year alone and evoked a further $50 million investment in the U.S. operation to meet the phenomenal demand. In response to incoming requests from major U.S. retailers, launching into retail and replicating the success of the UK multichannel strategy was the natural next step.
Commenting on the launch CEO Anthony Fletcher stated:
“graze starting online and going from clicks to bricks shows how technology can rapidly create brands and products which are relevant to the U.S. customer today. For the past two years we have been collaborating with our grazers to launch hundreds of products into the U.S. market through online. Now it’s time to sell the winners in retail stores."
Reflecting wider wellness societal trends, popularity of healthy snacks is overtaking the traditional snacking market, which in the U.S. alone is worth some $38 billion dollars.* graze is fulfilling the demand for drug and grocery stores to cater for the health obsessed consumer.
The online graze business has created over 1,700 products which are all free from artificial additives and preservatives, 100% GMO free with no trans fats or high fructose corn syrup. For the retail launch graze has customized a range of 17 exciting and healthy products, based, in part, on the 170 million U.S. customer reviews received online from its grazers. Products in the new retail range include Sweet Memphis BBQ, Dark Chocolate Cherry Tart and Veggie Protein Power. When new food trends emerge, graze is perfectly placed to identify these changes and adapt quickly. Graze has the ability to bring new products on far more quickly than traditional food manufacturers. Turnaround of a new snack can take as little as 48 hours.
graze began testing its products in the U.S. early in 2013 with an email sent to 100 friends. Within 24 hours graze had customers in 48 American states and had over 20,000 customers after two weeks.