ISLE OF MAN, United Kingdom--(BUSINESS WIRE)--Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, today announced that Eros Now, its cutting edge digital over-the-top (OTT) platform, now has mobile billing integration capabilities with major telecom operators in UAE and Qatar.
Mobile billing integration is at the heart of Eros Now’s penetration strategy to enable consumers to experience the best of Indian entertainment, which includes Bollywood and regional content across major networks and devices, and will further enhance the platforms ability to monetize its user base. The tie-ups in the Middle East are with the leading local telecom operators including Ooredoo in Kuwait and Qatar, and Du in the UAE. Additional telecom partnerships throughout the region are currently being negotiated.
Consumption of Bollywood content, including Hindi movies, music and TV series in the Middle East has been on the rise along with it also becoming one of the leading regions in the world in terms of smart device adoption. With an increasing number of handheld device users, the trend of online content consumption has markedly increased in the region. The South Asian diaspora in both of these markets is estimated to be over 50% of the population, which represents over five million people. In addition to the South Asian diaspora, Bollywood content continues to be popular with the local Middle Eastern population in dubbed and subtitled formats – both of which are offered on Eros Now.
Rishika Lulla-Singh, CEO Eros Digital commented, “As market leaders in the film business, Eros has always strived to bring users the best of Indian entertainment, offering each the same unified experience across screens and networks. Eros Now’s philosophy is to be platform agnostic and embrace the very best in technology as we continuously enhance our content offering. Recognizing the growing demand among Middle Eastern viewers for online video content, especially Bollywood entertainment, these mobile partnerships will give consumers entertainment and easy pay access, whenever and wherever they want it.”
About Eros Now
Eros Now is Eros International Plc’s leading on-demand Bollywood entertainment network accessible anytime, anywhere, on nearly any Internet-connected screen. Eros Now offers its 49.6 million plus registered users, across 135 countries, the promise of endless entertainment hosting the largest library of films (Eros Now has rights to over 5,000 films), as well as premium television shows, music videos and audio tracks, unmatched in quantity and quality. Eros Now will soon launch compelling original drama series for its viewers. Compelling product features such as offline viewing where premium subscribers can download the content and view it when not connected to the Internet make Eros Now a unique offering with focus on user experience.
Eros Now is available on Apple and Android platforms and has integration deals with Airtel, Idea and now Reliance Jio and several other operators internationally. For further information, please visit: www.erosnow.com.
About Eros International Plc
Eros International Plc (NYSE: EROS) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has an extensive and growing movie library comprising of over 3,000 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. The Company also owns the rapidly growing OTT platform Eros Now. In 2015, 3 out of the top 4 box office films and 7 out of the top 15 box office films were from Eros. For further information, please visit: www.erosplc.com.