NEW YORK--(BUSINESS WIRE)--Curalate announces today that Laurie Weisberg has joined the fast-growing visual commerce company as Chief Revenue Officer. Ms. Weisberg, a sales and marketing leader with 20 years’ experience in the technology sector, previously served as Vice President of Brand Solutions at Oracle Data Cloud. Curalate’s CEO, Apu Gupta will introduce Ms. Weisberg at the 2016 Curalate Summit where more than 300 industry leaders, influencers and representatives of the world’s leading brands come together to discuss emerging trends in digital marketing, and Curalate showcases a range of new products.
“Laurie is a true game-changer for Curalate who will bring two decades of executive experience to lead our talented go-to-market teams,” said Curalate CEO and co-founder Gupta. “The fact that someone of Laurie’s caliber is joining our team is a validation of the potential of Curalate to fundamentally transform how consumers discover brands online. Her perspective and background will be invaluable as we grow rapidly and continue to deliver new, innovative technologies to the world’s leading brands.”
In her role as Chief Revenue Officer for Curalate, Laurie is responsible for increasing revenue growth through existing and new client relationships. She will also lead and shape new commercial and revenue strategy for the company at a global level. Laurie joins Curalate with more than 20 years’ experience as a sales and marketing leader at various software and media technology companies, most recently Oracle Data Cloud. She joined Oracle as part of the Datalogix acquisition where as an executive team member she headed up sales and solutions across their major brands.
“Curalate is redefining the relationship between brands and their consumers online with a technology platform which is without peer in the marketplace,” said Weisberg. “I could not be more proud to join this company which is constantly innovating and striving for excellence on behalf of some of the world’s best-known brands. Curalate is creating a category for itself and I am excited to help lead the company to the next level.”
At the 2016 Curalate Summit, taking place today in New York City, attendees will hear from some of the industry’s leading voices on all things related to digital marketing, online discovery, and marketing technology. Speakers from Instagram, Pinterest, QVC, Crate and Barrel, Bon-Ton, American Apparel and many more will speak about how brands are adapting their marketing strategies to take into account the new ways in which consumers discover products and experiences in an increasingly visual online world.
Curalate co-founders Apu Gupta and Nick Shiftan will present their vision for the company and highlight some of the new functions of the Curalate platform including Curalate Tilt, which allows brands to create shoppable vertical video ‘stories’ for their fans, and Curalate Explore, which helps brands discover and activate micro-influencers who can authentically highlight the brand’s products to their engaged and growing audiences. They will also preview a new soon-to-be-announced tool which will enable brands to recreate online the serendipitous stumbling upon products experienced by consumers as they wander around brick and mortar stores.
Curalate enables brands to take the visual content that surrounds them and use it to improve the discovery of products, services, and brands in any place that people engage with content. Curalate works with hundreds of the world’s leading brands powering visual discovery for millions of consumers, employing 160 people across offices in Philadelphia, New York City and Seattle. Facebook, Instagram and Pinterest have all named Curalate as an Official Marketing Partner and Google partners with Curalate to power its new ‘shop the look’ experience. For more information visit: www.curalate.com.