NEWPORT BEACH, Calif.--(BUSINESS WIRE)--Orange County-based nonprofit Allie’s Helping Hands worked with Orange Label Art + Advertising to release a “day of play” curriculum for the siblings of children with critical health conditions at Children’s Hospital of Orange County (CHOC). Allie’s Helping Hands was established to strengthen and support siblings of children diagnosed with a serious illness. The organization offers volunteer-based companionship, fun outings, homework help and practical assistance to siblings.
These illustrated guidebooks outline “Sib Spots,” or sibling-oriented workshops that include creative game ideas and discussion questions. Sib Spots provide a platform for siblings to meet other siblings and talk about the ups and downs of having a sister or brother with critical health conditions, all in a fun and engaging environment. These training materials are designed to help volunteers set-up and host Sib Spots on the hospital grounds.
Orange Label’s creative team worked directly with Allie’s Helping Hands Founder and Director Kristen Spalding to create a series of themed booklets: Winter, Fall, Summer, Spring, Camp Sib and Super Hero. Each booklet describes activities specific to the theme; for example, the Summer booklet details activities such as crab-walk relays and “Beach Ball Q&A,” while the Camp Sib booklet includes a scavenger hunt and campfire songs.
“Whatever we turned over to CHOC, I wanted to make sure we reflected a good name for Allie’s Helping Hands, so that’s why I reached out to Orange Label who illustrated the curriculum and added all of the graphics and photos. It brought a lot of life to what normally would be just black and white curriculum,” said Kristen.
Orange Label Agency Principal Rochelle Reiter also commented on the project: “The Orange Label team is inspired by the vision of Allie’s Helping Hands and wanted to ensure that the brand for the ‘Sib Spot’ materials reflected the care and thought put into the program. By adding a whimsical feel to the visual elements, the Orange Label creative design team was able to capture the spirit of fun that siblings experience with their day of play.”
ABOUT ALLIE’S HELPING HANDS
As the sibling of a child with a critical health condition, Kristen Spalding was inspired to establish Allie’s Helping Hands as a support system for hospital patients and their families. Allie’s Helping Hands works with volunteers and local hospitals to provide the siblings of children diagnosed with a serious illness with a “day of play.” These events give siblings an opportunity to participate in fun and engaging activities while meeting other children going through the same experience. Volunteers lead sibling-oriented events and activities. For more information on Allie’s Helping Hands, visit www.allieshelpinghands.org.
ABOUT ORANGE LABEL ART + ADVERTISING
As a full service strategic marketing agency, Orange Label Art + Advertising provides support for all clients by focusing on brand, strategy, design, and media. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties, including B2B, Healthcare, Education and Retail. Key current clients include Chapman University, Greenwell Farms and Kahoots Feed and Pet Stores. The agency principals are Wes Phillips, Rochelle Reiter and Debbie Nagel. Key Orange Label differentiators include its ‘Orange Exploration™’ fact-finding approach, powerful ‘View from the Field™’ research technique and ‘The Juice,’ a different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.orangelabeladvertising.com.