Haircare Market in Africa - Analysis, Technologies & Forecasts to 2020 - Key Vendors are Amka Products, L'Oreal & Tiger Brands - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "Haircare Market in Africa 2016-2020" report to their offering.

The report forecasts the haircare market in Africa to grow at a CAGR of 7.43% during the period 2016-2020.

The report has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

According to the report, adoption in price-sensitive markets will be a key driver for market growth. Haircare is an integral part of African consumers as they continue to frequent domestic hair salons, which are in plenty across the key African economies. Haircare products, however, have had limited penetration in the absence of an organized retail ecosystem. Consumers across the region fall under varying income categories.

In Nigeria, a key growth economy in Africa, per capita spending on haircare is around $1; in comparison, per capita spending on haircare is in the range of $12-$14 in the UK. To effectively explore the considerable growth potential, given the per capita spending and the affinity of African consumers for hair care, multiple vendors have launched scaled down versions of their products to make them more affordable and strengthen their brand equity. As a result, smaller pack sizes and sachets have gained considerable popularity in the region.

Further, the report states that side effects of hair styling products will be a challenge for the market.

Key vendors:

  • Amka Products
  • Procter & Gamble
  • L'OrĂ©al
  • Tiger Brands
  • Unilever

Key Topics Covered:

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Market research methodology

PART 04: Introduction

PART 05: Market landscape

PART 06: Market segmentation by distribution channel

PART 07: Market segmentation by product

PART 08: Geographical segmentation

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape

PART 15: Key vendor analysis

PART 16: Appendix

For more information about this report visit http://www.researchandmarkets.com/research/4rcr3k/haircare_market

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Hair Care Products

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Hair Care Products