LONDON--(BUSINESS WIRE)--Technavio’s latest report on the camping equipment market in the US provides an analysis on the most important trends expected to impact the market outlook from 2016-2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
The camping equipment industry has witnessed a transition from
conventional camping equipment like rope and pole tents to
modernized camping equipment like backpacking tents and other tent
accessories like sleeping bags, stoves, air mats, and coolers. The
modernized camping equipment is augmenting the
camping equipment market in the US growth at a CAGR of 4.28% by value, and 4.05% by volume.
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The top three emerging trends driving the camping equipment market in the US according to Technavio research analysts are:
- Technological advancement in camping equipment designs
- Introduction of eco-friendly camping equipment
- Diverse nature of camping programs
Technological advancement in camping equipment designs
With advances in technology, key competitors have come up with innovative ideas to gratify technology enthusiasts. Several innovations have been introduced like water-repellent down insulation for sleeping bags, equipment enabled with USB drives, bear-resistant camping coolers, free-standing and lightweight camping stoves, compressible sleeping bags that can be converted to a size of a ball, and user-friendly and easily inflatable tents. Such high-tech camping equipment can offer diversification and variety to competitors' portfolios.
“Key competitors in the market are innovating with the types of insulation in sleeping bags. Apart from down and synthetic insulation, water-repellent down has been introduced in the market,” says Mantri Charan Kumar, a lead outdoor gear research analyst at Technavio.
Most of the competitors operating in this market are adopting hydrophobic coating in natural down to curb these issues. These developments are set to attract a large number of camping enthusiasts, thereby increasing the sales of sleeping bags. Big Agnes, Eddie Bauer, Sea to Summit, NEMO, GoLite, and L.L. Bean are some of the prominent players that offer sleeping bags with water repellent down infill.
Introduction of eco-friendly camping equipment
With the growing awareness of environment preservation, the demand for eco-friendly raw materials in camping equipment is on the rise. Apart from the price, design, and quality, consumers are also interested in the sustainability of products. Big Agne has introduced the Salt Creek 2 and Fly Creek 2 Platinum in 2015, which are eco-friendly products, with the tent, fly, and floor made of 100% recycled materials. The fly and floor are made waterproof with a solvent-free polyurethane coating.
The Marmot EcoPro series offers sleeping bags that is made using the company's patented UpCycle technology. The fabric of the product is made from recycled water bottles, and the insulation is 80% post-consumer waste. Big Agnes’ Encampment 15 sleeping bag is made up of nylon and has a synthetic fill made of 97% recycled material. It is considered as one of the most vegan-friendly sleeping bags in the market. The Water Dog Hydration Pack is made up of PVC-free and toxin-free recycled materials and comes with a BPA-free water bladder that a camper can fill for all day trail sipping. Such eco-friendly camping equipment attracts conscientious camping enthusiasts and is projected to augment the camping equipment market in the US during the forecast period.
Diverse nature of camping programs
“While the millennial segment largely seeks outdoor and adventure sports activities, the older population are adopting non-strenuous recreational activities. They go for healthy and nature-based forms of outdoor recreational activities,” says Mantri.
To capture this population segment, many service providers have started offering camping programs especially for older generations. They focus on promoting camping as an experience, not a stand-alone service, therefore, increasing the interest among individuals to pursue camping. These providers arrange edutainment camps and nature treks to attract consumers from different age groups. For instance, Camp Cheerio in North Carolina, the US, undertakes the Senior Adult Camp program every year, which offers active adults, over the age of 55 years, a chance to experience camping.
Browse Related Reports:
- Global Camping Equipment Market 2016-2020
- Global Camping Tent Market 2016-2020
- Camping Tent Market in Europe 2016-2020
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