SAN ANTONIO--(BUSINESS WIRE)--Stirista announces the commercial availability of a real-time data-as-a-service solution for business marketers, Scout™ -- which enables users via a plug-in to access “live,” verified and current professional contact information when visiting customers’ and prospects’ LinkedIn profiles.
“One challenge when visiting and using the social media profiles of customers and prospects is the lack of current contact information via other channels for these profiles in real time,” said Stirista CEO Ajay Gupta. “This can hamper immediate or subsequent B2B [business-to-business] sales and marketing contact efforts, based on the otherwise rich information displayed in these profiles.”
“Where B2B is concerned, we’ve solved this with Scout,” Gupta said. “Scout overlays triple-verified, permission-based contact data – where available – on each profile, enabling sales contacts to make an immediate connection, and marketers to build and enhance their segmentation of customer and prospect lists in highly relevant ways.”
Stirista sources its contact data through a variety of licensed and proprietary sources – and as long as the Scout user has a LinkedIn profile himself or herself, a Stirista Access account, and a Google Chrome browser, he or she can tap contact data – generally current email, telephone and postal information – for the LinkedIn profiles they visit, drawing from Stirista’s B2B database of 30 million professional contacts and accessible through Scout’s orange “ADD” button to the right of profile listings. Scout can also be used as a Search tool on LinkedIn, via a sidebar. Scout is a pay-as-you-go, data-as-a-service offering – with pricing based only on triple-verified contact data availability as the user clicks to add the Scout contact data to the profile.
“There is not a marketer or sales professional in the country that does not use LinkedIn as a business tool,” said Jay Wright, vice president, Digital Engagement Group at RICG. “It’s an invaluable data platform. Being able [to use Scout] to enhance profiles with the ability to contact those individuals outside the platform – through email, phone, direct mail or other avenues – is a game-changer. Scout is a data offering we haven’t seen before – we now can leverage LinkedIn profiles to have highly relevant, welcomed conversations in real time.”
For more information on Scout from Stirista, visit scout.stirista.com.
A representative from Stirista will be available on site during DMA &Then16 in Los Angeles; visit Exhibit Hall Booth 809.
Stirista is a data-driven marketing agency that specializes in creating custom audience segments and executing campaigns via digital, email, and social channels. Our multi-channel marketing approach allows us to evaluate data unlike any other provider, which results in our clients generating real conversions and leads. With some of the most comprehensive real-time databases in the world, Stirista gives a 360 degree view of an individual, getting you in front of the right people through email and online advertising. Our growth and success in six short years has made us a trusted industry leader recognized for its expertise in helping companies acquire new clients.