LOS ANGELES--(BUSINESS WIRE)--In a year that has already produced account wins from coast to coast, direct response fundraising agency Brewer Direct has picked up another new client – the Visalia Rescue Mission. The Central California-based homeless services organization – which celebrates its 35th anniversary this fall - has named the LA firm agency of record.
Brewer Direct will develop a fully integrated program for the faith-based nonprofit that focuses on donor acquisition, cultivation and retention. Campaigns will be integrated across direct mail, print, and digital channels.
The agency’s strategic and creative execution, along with several fundraising case studies involving Brewer Direct clients, proved to be decisive factors in the win. The firm represents nearly 30 Rescue Missions across the United States.
“It’s difficult to overstate the value of experience, particularly in today’s hyper-competitive, fragmented fundraising environment,” said Randy Brewer, President and CEO. We developed a strategic blueprint that showed leadership how they could increase donor engagement and conversion. And, we couldn’t be more excited – or grateful for the opportunity – to put those ideas to work.”
Located about 200 miles northeast of Los Angeles, the Visalia Rescue Mission operates multiple programs to help the homeless. Besides overnight shelters for men, women and children - as well as a community kitchen serving twice-daily meals - the charity offers a 12-month, spiritually based Life Change Academy for individuals committed to breaking free of addiction. It also recently opened a thrift store in nearby Tulare, California.
About Brewer Direct
Based in Los Angeles, Brewer Direct is a results-driven, full-service direct marketing and fundraising consultancy serving nonprofit organizations across the United States. Clients include numerous faith-based Rescue Missions, Catholic Charities, as well as other social service organizations. The firm was founded in 2004 by direct response marketing veteran Randy Brewer, whose 30-plus-year career includes leadership positions at some of America’s largest and most respected nonprofit organizations, agencies and advertisers. He heads a team of more than 35 staff members and consultants who collectively bring more than 100 years of fundraising and development experience to the agency’s national client roster.