NEW YORK--(BUSINESS WIRE)--Gulliver’s Gate, the most technically advanced and interactive miniature world experience anywhere, announces the hiring of marketing agency Brier Katama with Brier Katama founder and CEO Jason Hackett to head marketing efforts ahead of its grand opening this spring.
Hackett and his team will lead all marketing communications efforts for Gulliver’s Gate, the 49,000 square foot attraction currently being built in Manhattan’s Times Square, including the company’s digital initiatives and strategic partnerships. Inspired by Miniatur-Wunderland in Hamburg, Germany, the miniature marvel will feature more than 300 built-to-scale models of scenes from around the universe, many of them offering interactive capabilities.
Prior to founding Brier Katama in 2015, Jason Hackett served as the Chief Marketing Officer for New York Cruise Lines, the tourism and hospitality powerhouse responsible for Circle Line Sightseeing and North River Lobster Company, among other subsidiaries. During his tenure there, Hackett led the development of two new brands and transformed the company’s marketing efforts, enabling them to become a digital leader in the tours and activities space.
Hackett’s agency, Brier Katama, provides strategic marketing services for the tour, activities, events and retail industries, including projects on behalf of companies such as Circle Line Sightseeing, Coca-Cola and City Pass.
“I look forward to drawing on my experience to help market Gulliver’s Gate as a unique, entertaining and educational attraction that will surprise and delight New York residents and tourists alike,” said Jason Hackett, founder and CEO of Brier Katama.
“Given their expertise working with prominent brands in the tourism industry, Jason and his team will be an invaluable resource for us as we increase our marketing efforts leading up to our grand opening next spring,” said Eiran Gazit, co-founder and CEO of Gulliver’s Gate.
Gulliver’s Gate will also feature educational centers as well as a full-body scanner and 3D printer to enable visitors to make two mini versions of themselves — one to take home with them and the other to leave behind as a permanent “citizen” of Gulliver’s Gate. Well over one million visitors are anticipated each year. For additional information, please visit: http://gulliversgate.com/.