SMITHFIELD, R.I.--(BUSINESS WIRE)--FGX International, a leading eyewear designer and marketer, announces the launch of Item 8™, a new line of designer sunglasses from the globally recognized eyewear brand, Foster Grant. The Item 8 launch collection features chic, modern designs drawn from worldwide trends and curated by Foster Grants’ design team. Item 8 sunglasses are available online at item8eyewear.com, with retail distribution in department and specialty stores in the U.S starting in 2017.
The Item 8 line is an elevation of the Foster Grant brand with trend-focused style and a competitive price point, falling in the $58-$68 range. With revolutionary designs crafted to combine textures, colors and patterns, Item 8 sunglasses feature delicate lens shapes, edgy colors and captivating shape illusions.
The collection is structured in eight unique stories with distinct aesthetics:
- Black Gold: black frames accented with gold detailing makes for a potent spell.
- 8 Shades of Pink: pastel and bright pinks make this collection sexy and edgy.
- Midnight Garden: vibrant colored mirror lenses set against a black frame.
- Smoke & Mirrors: unexpected, captivating shape illusions sure to stun.
- Mystical Sophisticates: reflective, matte and textured surfaces.
- Day Dreamy: hues of the sky and shades of the sunrise.
- A Tort Story: exotic tort patterns.
- Violet, Meet Rose: the combination of soft, stunning color ways.
“Item 8 is an exciting new venture for Foster Grant,” said Matthew Coon, Creative Director, FGX International. “We challenged ourselves to design an exquisitely crafted collection that is fresh and modern, and are thrilled to deliver an elevated product to our devoted customers.”
Item 8 offers consumers and retailers an assortment of different high fashion, modern, eye-catching styles constructed to the highest standards, using modern manufacturing techniques and premium materials. All styles feature 100% UVA/UVB protection. Item 8 sunglasses are available at: item8eyewear.com.
The world's leading ophthalmic optics company, Essilor designs, manufactures and markets a wide range of lenses to improve and protect eyesight. Its mission is to improve lives by improving sight. To fulfill it, Essilor allocates more than €200 million to research and innovation every year, in a commitment to continuously bringing new, more effective products to market. Its flagship brands are Varilux®, Crizal®, Transitions®, Definity®, Xperio®, Foster Grant®, Bolon® and Costa®. It also develops and markets equipment, instruments and services for eyecare professionals. For more information, please visit www.essilor.com.
About FGX International
FGX International is a wholly-owned subsidiary of Essilor International. FGX International is a leading designer and marketer of sunglasses, optical frames and non-prescription reading glasses with a portfolio of established, highly recognized eyewear brands including Foster Grant®, Ryders®, Magnivision®, Gargoyles®, Corinne McCormack®, Solar Shield®, and Polinelli®. FGX International also holds licenses for brands such as Reebok®, Revlon®, Ironman®, Dockers®, Nine West®, and Panama Jack®. Based in Smithfield, Rhode Island in the United States, FGX International has additional offices located in New York City; San Luis Obispo, California; Toronto, Canada; Vancouver, Canada; Milan, Italy; Stoke-on-Trent, England; Chessington, England; Mexico City, Mexico; Bangalore, India and Shenzhen, China. For more information about FGX International, please visit www.fgxi.com.