Automotive PPS Market to Witness High Growth Rate Surpassing 33% Through 2020: Technavio

LONDON--()--Technavio analysts forecast the global automotive pedestrian protection system (PPS) market to grow at a CAGR exceeding 33% during the forecast period, according to their latest report.

The research study covers the present scenario and growth prospects of the global automotive PPS market for 2016-2020. To calculate the size of the market, we have considered a top down approach, wherein our in-house databases have been used to arrive at the PPS market.

Based on technology, the market is segmented into active PPS and passive PPS system. The current dominant technology in the automotive PPS system market is the PPS system, with a massive adoption rate of around 99% during 2015. Active PPS systems remain in infancy and are expected to achieve stable production status after 2017.

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Technavio researchers identify the following three factors as the main key drivers contributing to the growth of the global automotive PPS market:

  • Consumer behavior drivers: causes of rising pedestrian deaths
  • Regulatory and infrastructural drivers for PPS adoption
  • Technological and OEM-specific drivers for PPS system adoption

Consumer behavior drivers: causes of rising pedestrian deaths

Bad driving behavior is one of the primary drivers of PPS adoption globally. According to our researchers, around 16% of road deaths are pedestrian fatalities, and drivers remain the prime cause of pedestrian deaths. Bad driving existed long before safety technologies like PPS came into place, hence, certain counter arguments that bad driving behavior is actually induced by safety technologies are incorrect.

Global causes of motor vehicle fatalities 2015

Fault of the driver   76%
All other causes   14%
Fault of the pedestrian   4%
Defect in condition of motor vehicle   2%
Defect in road condition   2%
Fault of the cyclist   1%
Weather conditions   1%
 

Source: Technavio

Over speeding, use of cell phones while driving, while crossing roads, or while walking alongside moving traffic remain significant triggers that lead to rising incidents of pedestrian deaths globally. “Cell phone use while driving is considered one of the prime causes of indirectly causing pedestrian deaths. This would hence be one of the prime drivers of the advent of PPS too, since PPS adoption is directly influenced by the rising amount of pedestrian deaths worldwide, and the legislations targeting such deaths,” says Siddharth Jaiswal, a lead analyst at Technavio for research on automotive electronics.

Regulatory and infrastructural drivers for PPS adoption

Global pedestrian fatality across key countries for PPS

Region   US   EU   China   Japan   South Korea
Pedestrian fatalities   4,092   7,000   24,500   1,884   2,304
Percentage of total traffic fatalities   12%   14%   25%   32%   38%
Percentage at night time   69%   47%   N/A   68%   64%
         

Source: Technavio

Multiple kinds of driver-based offences such as drunken driving, distracted driving, and talking on the cell phone while driving represent the majority of the causes of pedestrian injuries and deaths. The above figures strengthen the need for PPS across the globe, and it is expected that any further rise in pedestrian fatalities would be a wakeup call for the regional regulatory authorities. Henceforth, it is expected that the regional regulatory authorities would frame fresh regulations or update the existing ones to accommodate the need for PPS system globally.

Technological and OEM-specific drivers for PPS system adoption

A rejuvenation in passive PPS would have to occur in terms of the sensor technologies that comprise the systems. This is expected to ensure a gradual, rather than steep market share erosion of the passive PPS market in favor of the active PPS market during the forecast period,” says Siddharth.

For instance, the Bosch system consists of sensors in the front part of the vehicle, along with an electronic control unit (ECU), which triggers actuators that can lift the engine hood within a fraction of a second, hence providing a safe buffer for the pedestrian's head in the incidence of an accident. Moreover, the system is simple to integrate with existing vehicle fronts and does not alter its external appearance. Bosch also lets car buyers decide the sensor location in the bumper, hence further customizing the PPS.

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Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770
www.technavio.com

Release Summary

Technavio analysts forecast the global automotive pedestrian protection system (PPS) market to grow at a CAGR exceeding 33% during the forecast period, according to their latest report.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770
www.technavio.com