BIRMINGHAM, Ala.--(BUSINESS WIRE)--Make spirits bright this season by joining Books-A-Million for its biannual Coffee for the Troops campaign! Now through October 29, customers can provide U.S. troops and veterans with a taste of home by purchasing a bag of freshly ground Joe Muggs Coffee to donate from any Books-A-Million store location or online. For every five customer-purchased bags, Books-A-Million will match the contribution with one bag of coffee to the campaign. All donations will be distributed by Soldiers’ Angels to deployed troops overseas, as well as veterans and VA hospitals across the country in time for the holidays!
“Coffee for the Troops has grown tremendously over the past four years, and we couldn’t be more proud of our customers’ continuous generosity and support of this campaign,” said Scott Kappler, Vice President of Marketing at Books-A-Million. “We are equally grateful to share this partnership with Soldiers’ Angels and look forward to giving even more soldiers and veterans this small token of appreciation for all of their sacrifices made to keep our country safe.”
Since 2012, Books-A-Million has partnered with Soldiers’ Angels to donate more than 320,000 bags of coffee to troops, veterans and VA hospitals. The company has exceeded its ‘Coffee for the Troops’ goals each year, showing the positive impact that comes from strength in numbers. This May, Books-A-Million customers rallied together to donate 62,000 bags of coffee for the Independence Day campaign, which surpassed its goal by 12,000 bags.
“Out of all of the requests we receive, coffee is always the most popular,” said Amy Palmer, President and CEO of Soldiers’ Angels. “For many of us who have easy access to coffee, we may not view it as luxurious, but for these brave men and women who have been away from family and friends for months – sometimes even years – this small reminder of home can hold all the meaning in the world and may be just what they need to get through the different circumstances that come their way.”
Customers looking to go the extra mile can leave a personalized message on each donated bag to show their admiration and appreciation for the troops and veterans. In return, each person who donated will receive a button to wear, showing their support.
Books-A-Million, headquartered in Birmingham, Ala., is the second largest chain of bookstores in the United States. Books-A-Million got its start in 1917 as a magazine stand in Florence, Ala., and now operates more than 250 stores in the 32 states as well as an online store at http://www.booksamillion.com. While Books-A-Million’s presence has grown, the goal has remained the same: to serve each community with the best selection of books, toys, tech and more, all at great prices. Find the nearest Books-A-Million at http://www.booksamillion.com/storefinder.