INDIANAPOLIS--(BUSINESS WIRE)--Global media intelligence leader Meltwater will be joined by executives and thought leaders from some of the nation’s most respected organizations on the stage at the Public Relations Society of America International Conference in Indianapolis. Meltwater is the platinum sponsor of the 2016 conference.
The speakers include Corinne Allie, senior interactive media manager for Destination Cleveland, the tourism board that organized both the 2016 NBA finals and 2016 RNC convention. Her presentation, “Driving Community Engagement: The Power of Listening” will reveal social media’s impact on brand positioning throughout large-scale events.
Also speaking on behalf of Meltwater will be Michael Kaltenmark, director of external relations at Butler University, Kristen Knoerzer, associate director of marketing and communications at Valparaiso University, and Sue Lister, director of media relations at University of Notre Dame. Their panel, “Be Honest: What Grade Would You Give Your PR Strategy?” focuses on engaging with specific audiences and turn a campaign into an extension of a brand, not merely a reflection of it.
“We are very proud to partner with thought leaders who represent leading organizations across different industries, and whose initiatives represent the future of social engagement and communications,” said Johnny Vance, Director of Strategic Programs, Americas at Meltwater. “We are also proud to support our partners at the PRSA for their Annual International Conference, and the speakers we’ve been privileged to invite will bring real-world anecdotes and experiences from the field that will be both insightful and practical. We’re sure these sessions will contribute to this great Conference.”
The 2016 PRSA International Conference takes place in Indianapolis from October 23-25, 2016. For more information about the conference, the schedule, and registration details, please click here.
Meltwater helps companies make better, more informed business decisions based on insights from the outside. More than 25,000 companies use the Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand and stay ahead of their competition. With over 50 offices located on six continents, Meltwater is dedicated to personal, global service built on local expertise.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 111 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 340 colleges and universities.