Back for the 12s: American Express and the Seattle Seahawks Return for Second Season of “All for the 12s” Experiences in 2016

American Express and Seahawks extend their multi-year partnership, bringing back fan-favorite experiences and introducing a wide range of new events, offers and benefits for the 12s and local merchants

NEW YORK--()--American Express (NYSE:AXP) and the Seattle Seahawks today announced a multi-year extension of their partnership, which will continue to bring together Card Members and Seattle businesses to offer exclusive experiences for Seahawks fans – also known as the "12s" – throughout the football season. The 2016 Seahawks season will mark the second year of delivering fan-driven events and benefits for Card Members and the Seattle community.

"We’ve seen first-hand the amazing passion this city has for the Seahawks, from the fans to the storefronts, the Seattle community is united in supporting their beloved team,” said Gunther Bright, EVP and GM of Merchant Services U.S., American Express. “Just as the Seattle community is devoted to their team, we are devoted to the Seattle-area Card Members and merchants who rely on American Express every day. We’re honored and excited to bring back a second season of experiences for the 12s, with returning fan-favorites and new experiences for fans to enjoy, fueled by the service and access that only American Express can provide.”

“Last season American Express did a phenomenal job of creating great activations and events, including Section 12 and Hawks Island for Seahawks fans on Blue Friday and on gameday,” said Amy Sprangers, Seahawks Vice President of Corporate Partnerships and Suites. “We are honored to extend our partnership with American Express, a partner who will continue to bring incredible experiences to our fans.”

The Seahawks regular season will feature a full lineup of activities for American Express Card Members and merchants, including the return of Hawks Island on the Puget Sound, the Section 12 pre-game experience outside CenturyLink Field before home games, a new community tour featuring the American Express Fan Van and merchant tool kits that give local businesses more ways to show support for their team.

To kick off the second season of the partnership, on August 27, American Express hosted “Dinner on the 50,” an exclusive dinner experience for a few hundred Card Members, who were treated to a four-course meal on the 50-yard line of CenturyLink Field. The event featured intimate panel discussions with current Seahawks players Earl Thomas, Bobby Wagner and Tyler Lockett, as well as other fan activities.

About American Express

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, foursquare.com/americanexpresslinkedin.com/company/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.

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About Seattle Seahawks

The Seattle Seahawks joined the National Football League (NFL) in 1976 as an expansion team. The Seahawks have won nine division titles and three conference championships. They are the only team to have played in both the American Football Conference (AFC) and the National Football Conference (NFC) championship games. They have appeared in three Super Bowls, (Super Bowl XL, Super Bowl XLVIII and Super Bowl XLIX). The Seahawks defeated the Denver Broncos, 43-8, in Super Bowl XLVIII to win their first title. The team plays at CenturyLink Field in downtown Seattle and is owned by local businessman, investor, and philanthropist Paul Allen.

Contacts

Melanie Backs
Vice President, American Express
melaniebacks@gmail.com
212-640-2164

Contacts

Melanie Backs
Vice President, American Express
melaniebacks@gmail.com
212-640-2164