IRVINE, Calif.--(BUSINESS WIRE)--AMP Media Systems announced today it was named to the Constellation ShortList™ for Digital Asset Management (DAM). Constellation reviewed over 100 solutions categorized in this market and selected only thirteen that provide the key functionality and requirements for companies pursuing digital transformation initiatives.
“The disadvantages of the old way of DAM include complexity, high setup cost, risky user adoption, and low ROI," said Ken Garff, CEO of AMP. "We traded in the complexity of the old way for smart tech, less work, and a new way to support the needs of today’s marketing organizations. We are honored to be recognized by Constellation as a positive innovator in the DAM space.”
AMP’s mission is to help organizations grow and improve customer experience by making digital asset management easier for marketing. AMP is designed not only to manage brand and marketing digital assets like images, video, messaging, and art files, but also to prepare and present this media in a portal in order to make it more accessible and efficient for affiliated people, partners, and programs.
Garff summarized, “Many companies recognize the need to organize their content and devise workflows that make sense in relation to their specific business goals. What gets a little more challenging is selecting technologies that reduce efforts and complexity instead of adding to it. Implementing DAM technology is not a glamorous endeavor, but the key transformation drivers in today’s economy like Digital Marketing, Ecom, CX and Social are now very clear, and digital assets will be at center stage for the foreseeable future.”
AMP’s strategy focuses on the following:
Low Touch: Easy to implement, easy to use, flexible integration
Better Foundation: Relational database, smart media “kits,” flexible output tools
New Way to Search: Intuitive to each unique business & fully predictive
Smart Automation: AUTO-tag, SMART-detect, place, convert, measure
High Value: High ROI & high adoption
“Form must follow function in digital transformation. Once you craft the right digital business models, you’ll need the right digital technologies for success,” said R “Ray” Wang, chairman and founder at Constellation Research. “As organizations implement digital programs to disrupt an industry, employment of the right tools will determine whether or not the program is successful; each Constellation ShortList guides companies to the right technologies for their transformation initiatives.”
Constellation advises early adopters using disruptive technologies to achieve business model transformation. Products and services named to the Constellation ShortList meet the threshold criteria for this category as determined by Constellation Research through client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research.
To download the free report, visit http://get.amp-portal.com/get-cr-dam-for-commerce-shortlist.
About AMP Media Systems
AMP Media Systems, Inc., headquartered in Irvine, California, delivers a SaaS-based Digital Asset Management (DAM) system specifically built for product companies and brands. AMP innovated DAM for the purpose of supporting today’s extensive digital and marketing programs. AMP focuses on simplicity, automation, and the elimination of workflow burdens common to traditional DAM systems. To find out more about the Advanced Media Portal, visit http://get.amp-portal.com/ or contact Cynthia Page at firstname.lastname@example.org.
About Constellation Research
Constellation Research is an award-winning, Silicon Valley-based
strategic advisory and futurist research firm. Constellation’s analysts
serve as innovation advisors for leaders and Global 2000 organizations
navigating the challenges of business-model disruption and
transformation. Unlike legacy analyst firms, Constellation works closely
with solution providers, partners, and its Constellation
Executive Network of innovative buy-side leaders, C-suite
executives, and board of directors to lead the way in disrupting
technology and research coverage areas. The goal—deliver to clients what
they need to achieve valuable business results.
For more information about Constellation Research, visit www.ConstellationR.com or contact Aubrey Coggins at Press@Constellationr.com.
Constellation Research does not endorse any solution or service named in its research.