The global sports betting market to grow at a CAGR of 4.26% during the period 2016-2020.
Sports betting is a very popular type of gambling that involves predicting sports results and placing a wager on the outcome. There is a wide range of sports betting available in the market. Some of the most popular games that involve high betting are football, horse racing, cricket, basketball, greyhound racing, baseball, and golf. More than 60% of the sports betting done across the world are illegal as the governments are trying to maintain a balance between the world economy and social welfare. In 2015, more than 90% of the sports betting was land-based, which will decrease with the growing shift of preference toward online sports betting platforms.
Global Sports Betting Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. To calculate the market size, the report considers the revenue generated from land-based sports betting, and online sports betting.
Increasing availability of cash alternatives will be a key trend for market growth. The sports betting market comprises a number of types of games, such as money line bets, spread betting, treasures, and parlays in different prize range. Rewards are given in the form of physical goods, as well as monetary benefits.
The online gambling market in the US enables the bettors to use virtual money, which has reduced the risks related to cash. Payment through online real cash transactions and virtual money enables the distribution of prize money as virtual currency, which can later be used to play other games or redeem as cash. It also helps the vendors track the spending history of the customers.
Another advantage of online gambling is the scalability it offers as it can be implemented to reach a large gambling population. This will give vendors an opportunity to create customized marketing plans to attract more bettors.
- 888 Holdings
- Bwin.Party Digital Entertainment
- William Hill
Other prominent vendors
- Gala Coral
Key Topics Covered:
Part 01: Executive summary
Part 02: Scope of the report
Part 03: Market research methodology
Part 04: Introduction
Part 05: Market landscape
Part 06: Market segmentation by platform
Part 07: Buying criteria
Part 08: Geographical segmentation
Part 09: Market attractiveness
Part 10: Key leading countries
Part 11: Market drivers
Part 12: Impact of drivers
Part 13: Market challenges
Part 14: Impact of drivers and challenges
Part 15: Market trends
Part 16: Vendor landscape
For more information about this report visit http://www.researchandmarkets.com/research/537qbm/global_sports