SAN FRANCISCO--(BUSINESS WIRE)--Fitbit (NYSE:FIT), the leader in the connected health and fitness market, today announced pre-sale global availability of the highly anticipated accessory collection created in collaboration with New York design house PUBLIC SCHOOL for Fitbit Alta™. First debuted at New York Fashion Week in February 2016, the PUBLIC SCHOOL accessories blend aspirational runway fashion with edgy, urban street-style, elevating the sleek design of Alta by bringing its unique aesthetic to the device’s easily interchangeable accessory bands. Available for pre-order today at Fitbit.com, the PUBLIC SCHOOL for Fitbit Axis Accessory Band and Type-III Paracord Bracelet will begin shipping globally in November, with additional print band designs available in 2017.
“One of my favorite things about PUBLIC SCHOOL’s designs is the range—they mix sportswear and tailoring, pair high and low with ease, and present as both upscale and edgy,” said Eugene Tong, stylist for PUBLIC SCHOOL shows and contributing fashion editor and market director, Men’s at W Magazine. “The unexpected marriage of PUBLIC SCHOOL’s aesthetic with Fitbit’s innovative technology brings that unique range of style to people in a way that will help fit fitness into their daily lives and provide them with an exciting opportunity to coordinate technology to personal style, mood and activities.”
The line of PUBLIC SCHOOL accessories showcases Fitbit’s commitment to strategic partnerships with leading fashion designers and brands to create a range of accessories that allow you to express your personal style while leading a healthy and active life. Creative Directors Dao-Yi Chow and Maxwell Osborne, the famous duo behind PUBLIC SCHOOL, were inspired by the challenge of taking Fitbit’s innovative technology and designing a collection that was not only functional, but also fashion-forward.
“This partnership is the ultimate fashion and fitness collaboration,” said Kevin Harter, VP Fashion Direction at Bloomingdale’s. “The Bloomingdale’s consumer incorporates both looking good and feeling good into their everyday lives and the new PUBLIC SCHOOL for Fitbit accessories allow for personal expression with an element of cool while embracing an active lifestyle.”
The collection features approachable luxury designs for men and women that range from high-end bracelets inspired by urban spaces, to more accessible print bands that bring a contemporary and sophisticated look to Alta. Alta is a slim, sleek customizable device with advanced health and fitness features that make tracking workouts effortless and delivers positive motivation to keep you moving. PUBLIC SCHOOL for Fitbit Alta styles include1:
- Axis Accessory Band ($295): Inspired by speed, power and motion, this hand-polished watch band is an untraditional take on a classic timepiece and creates an unexpected statement piece.
- Type-III Paracord Bracelet ($175): Designed as a nod to parachute cord, this braided black bracelet with custom gunmetal hardware mixes an athletic aesthetic and rugged technicality.
- WNL Print Band and Quill Print Bands ($39.95): Available in 2017, these sleek prints feature the design house’s inspirational brand mantra “When Nobody’s Looking” and iconic feather in designs true to PUBLIC SCHOOL’s color palate and style.
The PUBLIC SCHOOL for Fitbit Alta premium accessories are now available globally for pre-sale at Fitbit.com, and will begin shipping in November. The accessories will also be available in late November at select global and North American retailers, including Bloomingdale’s, Hudson’s Bay Company, Nordstrom and Saks Fifth Avenue. The PUBLIC SCHOOL for Fitbit print bands will be available in 2017.
About PUBLIC SCHOOL
PUBLIC SCHOOL is a New York story. Designers Dao-Yi Chow and Maxwell Osborne, born and raised in New York City, represent the convergence and restless energy of the city in which they live and work. Founded in 2008, PUBLIC SCHOOL is redefining the landscape for menswear and women’s wear. Chow and Osborne blend high and low references from fashion, music, and art to create a point of view that is both unique and precisely detailed. For more about PUBLIC SCHOOL, visit publicschoolnyc.com, Twitter, Facebook, Instagram: @PUBLICSCHOOLNYC.
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leader in the connected health and fitness category, Fitbit designs products and experiences that track everyday health and fitness. Fitbit’s diverse line of award-winning products includes Fitbit Surge®, Fitbit Blaze™, Fitbit Charge 2™, Fitbit Charge HR™, Alta™, Fitbit Charge™, Fitbit Flex 2™, Fitbit Flex®, Fitbit One® and Fitbit Zip® activity trackers, as well as the Aria® Wi-Fi Smart Scale. Fitbit products are carried in 54,000 retail stores and in 64 countries around the globe. Fitbit Group Health uses the power of the Fitbit activity trackers, software, and services to deliver innovative solutions for corporate wellness, weight management, insurance and clinical research.
Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the US and other countries. Additional Fitbit trademarks can be found at www.fitbit.com/legal/trademark-list. Third-party trademarks are the property of their respective owners.
This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties including, among other things, statements regarding the shipping date for PUBLIC SCHOOL for Fitbit Alta premium accessories, as well as the future retail availability of PUBLIC SCHOOL for Fitbit Alta premium accessories and PUBLIC SCHOOL for Fitbit print bands. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors, including the effects of the highly competitive market in which we operate, including competition from much larger technology companies; any inability to successfully develop and introduce new products, features, and services or enhance existing products and services; product liability issues, security breaches or other defects; and other factors discussed under the heading “Risk Factors” in our most recent report on Form 10-Q filed with the Securities and Exchange Commission. All forward-looking statements contained herein are based on information available to us as of the date hereof and we do not assume any obligation to update these statements as a result of new information or future events.
1 Prices listed are on Fitbit.com, pricing at retailers may vary