AUSTIN, Texas--(BUSINESS WIRE)--Perk Inc. (TSX:PER) (“Perk” or “the Company”), the Rewarded Engagement Platform that connects brands with consumers, today announces the results of a 2016 consumer holiday shopping study conducted through Perk IQ™, a built-in analytics solution which offers advanced audience targeting and insights capabilities.
The Perk IQ study collected opinions about holiday shopping plans through Perk’s panel of members. According to the study:
- 89% of shoppers still do not know where they will do all their holiday shopping this year
- Online research was the top source of holiday shopping influence in 2015, followed very closely by TV ads, word of mouth, and online ads
- 68% of shoppers claimed that online ads would be helpful to think of new gift ideas or shopping locations this year
- 9 out of 10 people who plan to shop exclusively online said that a discount or promotion would convince them to shop in a store
Joe Tartaglia, VP of Sales and Strategic Partnerships, says, “The holidays are an important time for our brand and retail partners, and this year will be no exception. Our study shows that shoppers will be looking both online and on TV for holiday shopping ideas and deals this year, with online’s influence bigger than it ever has been before. We look forward to using the insights from this Perk IQ study to help our brand partners create and run successful campaigns in the upcoming holiday season and beyond.”
This Perk IQ study was conducted via an online survey of Perk users during Q3 2016. The full report on the results of this study can be accessed here.
Perk’s Rewarded Engagement Platform brings together the interests of advertisers and consumers to deliver profound insights and actionable results. With Perk, brands form deep connections with consumers to achieve greater engagement, loyalty, and conversion. Perk's insights and intelligence solution, Perk IQ™, allows brands to measure performance and uncover valuable data around advertising attribution, brand impact, and purchase behavior.
Additional information about Perk Inc. can be found at the Company’s corporate website: http://www.ir.perk.com.
Cautionary Statement Regarding Forward-Looking Statements
This press release may contain forward-looking statements, including which may relate to, but which may not be limited to, Perk’s business; Perk’s strategy, operations and financial performance; Perk’s user and advertiser engagement; Perk’s ability to establish new marketing partnerships; Perk’s ability to expand into new markets; and Perk’s ability to acquire and integrate new businesses and technologies. Such forward-looking statements reflect Perk’s expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words “anticipate”, “believe”, “estimate”, “upcoming”, “plan”, “target”, “intend” and “expect” and similar expressions, as they relate to Perk or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to Perk and are subject to a number of risks, uncertainties, and other factors that could cause Perk’s actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements, including, but not limited to: maintenance by Perk of relationships with advertising network providers and partners; successful development of the “Perk” brand; Perk’s ability to keep up with rapid technology developments in Perk’s markets; Perk’s ability to avoid defects in products and services delivered by Perk; Perk’s ability to attract app and website developers to its SDK’s; Perk’s ability to successfully enter new business areas and geographic markets; and the success of new products developed by Perk; Perk’s ability to retain key members of its management team. Perk does not undertake to update any forward-looking statement, except as required by law.