INDIANAPOLIS--(BUSINESS WIRE)--Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) bolsters its female-specific brand experience, #WeAreMore, through an exclusive collaboration with Reebok and brand athlete Aly Raisman, set to launch October 11. The campaign, which includes exclusive imagery and video content, coincides with the retailer’s launch of a new #WeAreMore YouTube channel and personalized women’s homepage – its latest efforts to drive engagement with the female consumer.
“We’ve always served our girl,” said Alyssa Smith, vice president and division merchandise manager for accessories, women’s and kid’s footwear and apparel at Finish Line. “Now we’re building on that foundation, in partnership with our brands, to showcase ‘her’ versatility – she is much more than what meets the eye – while offering inspiration for her unique competitive style.” Smith added, “Aly truly exemplifies ‘competitive style’ which makes her a great ambassador for telling the greater #WeAreMore story.”
Raisman is the latest celebrity influencer the retailer has partnered with to showcase #WeAreMore. On September 13, the gymnast took over the Finish Line Women Snapchat account while in New York City to offer followers a sneak peek of the photo shoot which produced the retailer’s highest engaging female content to date.
“Finish Line’s #WeAreMore is more than a campaign – it’s a commitment to the female consumer with a renewed focus on bringing the most relevant brand experience to her through a curated selection of the latest and greatest women’s product on the market in colorways and silhouettes she wants,” added Smith.
The #WeAreMore experience is centered on three key pillars: versatility, community and inspiration. With a philosophy of breaking down the stereotypes, the retailer is launching a new personalized homepage for women with content populated by individual style posts from consumers who tag #WeAreMore.
In addition to dedicated online spaces to share experiences, find inspiration and be a part of the brand community, Finish Line has been sprinkling #WeAreMore Stylists within its fleet and hosting special in-store events in select markets targeting its female Winner’s Circle loyalty program members.
About The Finish Line, Inc.
The Finish Line, Inc. is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line has approximately 980 Finish Line branded locations primarily in U.S. malls and shops inside Macy’s department stores and employs more than 14,000 sneakerologists who help customers every day connect with their sport, their life and their style. Online shopping is available at www.finishline.com and www.macys.com. Mobile shopping is available at m.finishline.com. Follow Finish Line on Twitter at Twitter.com/FinishLine or Twitter.com/FinishLineNews and “like” Finish Line on Facebook at Facebook.com/FinishLine. Track loyalty points and find store and product information with the free Finish Line app downloadable for iOS and Android customers.
Finish Line also operates JackRabbit (previously referred to by the company as Running Specialty Group), which includes 70 specialty running stores in 17 states and the District of Columbia under the JackRabbit, The Running Company, Run On!, Blue Mile, Boulder Running Company, Roncker’s Running Spot, Running Fit, VA Runner, Capital RunWalk, Richmond RoadRunner, Garry Gribble’s Running Sports, Run Colorado, Raleigh Running Outfitters, Striders and Indiana Running Company banners. More information is available at www.jackrabbit.com or www.boulderrunningcompany.com. Follow the latest about the brand on Twitter at Twitter.com/JackRabbit or Instagram via @JackRabbitNYC.
This news release includes statements that are or may be considered "forward-looking" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements generally can be identified by the use of words or phrases such as "believe," "expect," "future," "anticipate," "intend," "plan," "foresee," "may," "should," "will," "estimates," "outlook," "potential," "optimistic," "confidence," "continue," "evolve," "expand," "growth" or words and phrases of similar meaning. Statements that describe objectives, plans or goals also are forward-looking statements.
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