BOSTON--(BUSINESS WIRE)--A-Affordable Insurance Agency, Inc., the largest volume auto insurance agency in Massachusetts, announced today that its COO Jason Boggs recently spoke at the recent Dreamforce, Salesforce’s annual user conference which attracted approximately 170,000 attendees. The event was held in San Francisco, October 4-7, with A-Affordable’s Boggs invited to speak on the agency’s experience implementing solutions from Salesforce’s AppExchange to best serve its agents and customers, and to stay on the forefront of the insurance industry.
Joining Boggs in the session held on October 6th were Doug Besso, Chief Technology and Operations Officer with HighTower Advisors; Steve Mooney, Salesforce RVP, Industry ISV Partners, Financial Services; and Marc Rizzie, Strategic ISV Account Executive, Salesforce.
The panel focused its discussion on the challenges faced by the Financial Services industry to balance efficiency and attraction with increased regulatory pressure -- all while pursuing a generation of clients with expectations of personalized, instantaneous, Uber-like service. Attendees were able to learn how innovative financial institutions, like A-Affordable, are staying ahead of customer requirements with the Salesforce AppExchange, Salesforce’s App store.
Commenting on the Dreamforce speaking opportunity, Boggs noted, “It was an honor to be invited to speak at such a prestigious event and to share A-Affordable’s story and experience. We are a high transaction volume agency and process over 12,000 personal auto payments per month, as well as thousands of phone calls daily. Given our high production needs, efficiency is especially key to our operation. Salesforce CRM coupled with solutions from the AppExchange enabled us to deploy the ideal system, designed specifically for our agency’s processing needs.”
Reid Holzworth, Dreamforce attendee and founder of TechCanary, the provider of one of the AppExchange solutions implemented by A-Affordable, said, “Jason did a great job as a representative of the insurance industry speaking at Dreamforce. Unless you live in the insurance industry it’s hard to appreciate the complexity of this business and the need to serve not just your clients, but also the regulatory agencies. What A-Affordable has been able to accomplish with our solution and others they’ve implemented from the AppExchange should serve as a great example to all insurance agencies, carriers, and MGAs looking to maximize the value of their investment in Salesforce.”
Salesforce’s Dreamforce is one of the largest, if not the largest, software events in the world and attracts some of the most inspiring technologists, business minds, and innovators, with a list of speakers that included Salesforce CEO Marc Benioff, Melinda Gates, Will.i.am, Mark Cuban, Tony Robbins, ABC’s Robin Roberts, Twilio CEO Jeff Larson and others.
About A-Affordable Insurance Agency, Inc.
A-Affordable Insurance Agency, Inc. was founded on one simple principle: everyone deserves access to affordable insurance. Since 1984, the agency has been devoted to providing Eastern and Central Massachusetts residents with affordable insurance policies for home, auto, and business insurance coverage. To learn more about A-Affordable Insurance, please visit www.a-affordableinsurance.com.